UNIQLO And KAWS Jointly Doubled Their Sale.

The joint limited T-shirt, which was co operated by UNIQLO and contemporary artist KAWS of New York, was officially launched.

There are not only long queues outside the store, but also 10 people in the store holding the limited T-shirts.

UNIQLO stores stipulate that no one can purchase more than 10 pieces of joint money, and the time limit for each purchase is 5 minutes.

By the afternoon, there were still long queues outside the Sanlitun store in UNIQLO, Beijing. Many T-shirts in the shop had been broken, and some of them were sold out.

Making explosions is a marketing method commonly used by brands.

The designer's joint rule can attract the public's attention and enhance the artistic taste of the brand.

Last Monday, UNIQLO and New York graffiti artist KAWS's limited T-shirts were on sale at various stores, and long queues in cities such as Beijing and Shanghai.

With dozens of goods seized by the tide people, the reporters found that the second day limited T-shirts had landed on WeChat, Taobao and other platforms to sell at double the price.

Recently, UNIQLO has launched a joint name.

It was less than two months before the joint T-shirt was released, and UNIQLO just launched a series of costumes of the former Hermes designer Lemaire and sold out quickly.

Before the joint sale, there was already a "pre-sale" post on the Internet, and the price has risen to more than double the price of the official website of UNIQLO 99 yuan.

Last Monday, UNIQLO co operated with New York contemporary artist KAWS's joint limited T-shirt, which triggered a panic buying.

There are not only long queues outside the store, but also 10 people in the store holding the limited T-shirts.

UNIQLO stores stipulate that no one can purchase more than 10 pieces of joint money, and the time limit for each purchase is 5 minutes.

By the afternoon, there were still long queues outside the Sanlitun store in UNIQLO, Beijing. Many T-shirts in the shop had been broken, and some of them were sold out.

On the second day of the joint offer, the Beijing Commercial Daily reporter noticed that

It began selling the T-shirt at double the original price and threatened to increase its price to 3-5 times.

Analysts say clothing brand artists' joint names are to test the brand aesthetic taste and grasp the popularity, the second is the resources behind artists or big brands, the third is marketing practices and weekdays brand management.

For consumers, the main attraction of joint names is that they can buy large brands or great designers at relatively low prices, while others are keen to participate in this trend.

It is understood that KAWS's main brand in the United States sells for more than 1000 yuan, and the price of T-shirt for UNIQLO is only 1/10.

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Micro-blog shows that many micro businesses have posted UNIQLO and KAWS 2016 spring and summer UT series pictures, and claimed that the lowest price of the whole network is 50% or even 100% higher than that of UNIQLO stores.

On the Sina micro-blog, the wine cup trend said, "the lowest price of the whole net in the spot", and posted a link of Taobao net, and opened a link to see that most patterns of the T-shirt were sold at 149 yuan.

At the WeChat end, some micro dealers sold the T-shirt for 199 yuan, and said it would rise to 299 yuan, and the more the latter the smaller the style, the higher it will continue to rise.

A microdealer told reporters that the T-shirt was hoarding on the day of sale, and it was still hoarding.

On the one hand, it is a small business to hoard goods, while consumers are eating the cold shoulder.

Netizen CoveryRowe posted on micro-blog, saying that he wanted to buy a KAWS T-shirt and ran 3 UNIQLO stores without buying the right one.

Netizen Shu Ke pot poster said, bought a dozen dozen T-shirt, to the idol KAWS and the passing of OriginalFake salute.

In fact, UNIQLO's publicity campaign for the joint T-shirt made by this cooperation is not much preheated, and some domestic consumers do not know much about KAWS himself.

Some customers who queued up for the joint account said frankly that they had seen the circle of friends and queues at the scene and rushed to catch up.

In contrast, KAWS is more popular in New York, and is recognized as one of the most influential graffiti artists.

Unlike other people who paint pictures on streets, trains and trains, he is keen on doodling on posters of fashion brands such as DKNY and CK.

The classic signs of his works are skull bones and "X bones", which often play the eye of the characters on the poster.

What is even more surprising is that he likes to take off the brand posters and bring them back to the studio.

So KAWS is also called "graffiti".

Because the poster he was graffiti was soon discovered and replaced, it made his work more valuable.

Later, even fashion brand DIESEL took the initiative to send his posters to graffiti to attract young consumers.

In 2006, KAWS founded its own clothing brand Original Fake (original), and cooperated with many famous brands, such as the ease apes Bape, Japanese designer brand Undercover, Clot and so on, he also designed the CD cover for a number of first-line stars.

Nowadays, many top galleries are displaying KAWS's works.

However, KAWS closed personal wave cards in 2012, hoping to concentrate on pure artistic creation.

This makes the original fake brand more popular.

It's not hard to understand why the T-shirt that is working with UNIQLO is so popular.

Some of the original fans paid tribute to KAWS by buying cooperation funds. They haven't seen any new icons in four years.