"Seeking The Most Goods" Series Of Activities Officially Opened

With the pformation and upgrading of manufacturing industry and the rise of e-commerce, people's consumption concepts and methods have also undergone tremendous changes.

Above scale industrial added value increased by 7.2% over the same period, of which the value added of advanced manufacturing industry increased by 10% over the previous year, and the added value of high-tech manufacturing increased by 9.8% over the previous year.

It is not difficult to see that the trend of industrial upgrading in Guangdong is quite obvious, and the new manufacturing industry represented by "Internet +" is booming.

How should the "wide goods" be defined in the new era?

How to embrace the wave of pformation and upgrading, and successfully walk out of Guangdong? Recently, the expert seminar on "finding the most commodities" was held, and the series of activities to find the most popular goods were officially launched. 8 experts gathered together to take the pulse of "the most commodities" and offer suggestions and suggestions for the definition, search and promotion of new products.

As mentioned in Italy, people will immediately associate leather, mention France will think of costumes, Japan will remember its digital products, so what are the products with Guangdong characteristics? Wang Lizong, executive director of Guangdong high tech Industry Association, expressed her own view.

"Guang Hua" should be a product that has broad Association and concern in the society, and also has the spirit of craftsman. It represents the unique spiritual connotation and value orientation of Cantonese.

It is not only physical goods, but also intangible goods such as creativity and services.

At the seminar, many experts expressed the importance of brand.

The chairman of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, President of Guangdong Institute of business economics, and director of the Institute of circulation economics, Guangdong University of Finance and economics.

It is pointed out that the definition of "Guang Huo" will eventually come back to the brand itself, and whether it can become the "most popular commodity" depends on its market share, brand awareness, brand influence and brand reputation.

Duan Chunlin, vice president of South China University of Technology School of Journalism and mass media and director of China Brand Marketing Association, pointed out that Guang Hua should not only emphasize product functions, but also embody the sense of quality and social responsibility and mission.

Although different perspectives and different viewpoints, Guangdong's characteristics, historical depth and memories of the times are the consensus reached by experts.

Wang Lizong thought, "

It must include moral personality, humanistic characteristics, value connotation, moral character, social responsibility and national responsibility.

It is understood that the "search for the most goods" series of activities will be divided into "what is the most commodity", "the most sought after goods" and "salute the most wide cargo" three stages, including expert forum, audition voting and many other links.

The search activities will go all the way to visit the production base of Guangzhou and Guangzhou, and explore the fine and profound historical details of the goods, as well as the technological content and innovative spirit embodied in the process of pformation and upgrading of traditional industries.

The poll will allow more citizens to participate in the search for the most popular goods.

In addition, a series of activities such as tribute and celebration will be held to enhance the continuous attention of Guangdong products.

Yesterday, 8 experts attending the forum were recruited to join the Nandu search expert store.

In addition, Li Chunhong, former director of Guangdong development and Reform Commission, President of Guangdong Provincial Investment Association, Dong Mingzhu, chairman of GREE electrical appliances, Dong Mingzhu, member of Guangzhou CPPCC Committee, Xie Meng, vice president of Zheng Jia group, Zhang Zhian, Dean of School of communication and design, Tong Huiming, commentator Chen Yang, Dean of Industrial Design Institute of Guangzhou Academy of fine arts, were also invited to be members of the expert library, providing intellectual support for the activities of "searching for the most commodities".