Tmall Men'S Day, A Number Of Businesses To Achieve Online Personalized Customization Collective Attack

In order to customize a wedding bird suit, we have to go through five steps: "choose fabric", "select button", "choose the leader", "choose the pocket", "choose the size".

The Durex gift series is custom-made. The packaging box provides 5 packaging styles. In addition to selecting exclusive patterns, you can add an exclusive "love story", 1 minutes and 4 steps to form a unique Durex custom box in the world.

The wedding bird suits custom tailor suit is the minimum cost of 2460 yuan, and the price of Durex's ultra-thin customization series of 119 yuan has attracted the attention of consumers.

C2B custom how to play in order to let businesses and consumers to pay, this has been a topic facing the electricity supplier.

In from April 25th to 27th, Tmall men's Day "personalized customization" on-line, the private custom process to online, to help businesses open consumer centric C2B business model, enhance service capabilities.

With the help of the "weapon" provided by Ali wireless platform, businesses can define customized service gameplay independently and complete customization through changes in paction links.

Including the wedding bird suit, Tyrannosaurus sunglasses, initial backpack, nine Mu Wang shirt, and even Durex's box can provide private custom.

In order to customize a wedding bird suit, we have to go through five steps: "choose fabric", "select button", "choose the leader", "choose the pocket", "choose the size".

The Durex gift series is custom-made. The packaging box provides 5 packaging styles. In addition to selecting exclusive patterns, you can add an exclusive "love story", 1 minutes and 4 steps to form a unique Durex custom box in the world.

The wedding bird suit custom tailor suit is the minimum cost of 2460 yuan, and the price of Durex super thin custom series is 119 yuan.

Attention.

These rich customized contents are entirely dominated by businesses, benefiting from innovation on the wireless open platform of Ali.

Alibaba business department is now open to all businesses to access the wireless open platform. This personalized customization business has developed the C2B customization process into the paction link through the wireless open platform and the ability and interface provided by the wireless opening.

Liu Jianfeng, director of all channel products director of Alibaba business department, said: "through wireless platform to provide innovative capabilities to businesses, enabling businesses to make consumers shopping experience more interesting."

According to the introduction, the current

Compared with the previous standardized shopping process, there are three major changes: online, visualization and automation.

The original custom products were photographed and contacted with customer service Wangwang or telephone. The cost of communication was high. Now it can be customized online in Tmall customization, and there is no need for repeated communication in the paction process of direct online consumer. The 3D model will change according to the consumer's custom choice, and can see the appearance of the custom goods in real time. The information of custom selection and input is directly stored with the paction order information, so as to facilitate the production and follow up of after-sales service.

Hu Jun, director of the electricity supplier of the Phoenix bird group, said: "this attempt shows that the wedding birds fully demonstrate the custom production line to consumers, and it is also an exploration of customized production in the 4 era of industry. I hope there will be more birds in the future.

It is revealed that in the future,

The business platform wireless platform will enhance service capabilities for businesses and developers, such as service appointment, video, panoramic view, VR, and so on, so as to enhance the efficiency of businesses in wireless terminals, and enable businesses to create more interesting shopping experiences for consumers.

Of the 15 businesses that provide C2B customization, 9 are self-developed, and another 6 are helping R & D through service providers.

Last year, during the "double 11" period, the third party tools developed by service providers, including fans robbing red envelopes, guessing fun, politeness, building rituals, accounted for nearly half of all the eleven business marketing envelopes.