Local Women'S Clothing Brand Listed Brand Pformation Failure Revenue Net Profit Double Drop

In the face of the impact of the electricity supplier, many garment enterprises will choose to pform. However, the brand of local women's clothing is not smooth on the road of pformation.

Constantly seeking pformation through mergers and acquisitions and equity participation.

Shares still failed to reverse the decline in performance.

A few days ago, the announcement of the announcement of the performance of the company said that the company's revenue and net profit declined in the first quarter of this year.

For the decline in performance, the company said that the impact of the downturn in the clothing market environment, the company's sales revenue continued to decline, the company's strategic layout effect has not yet appeared.

The announcement shows that the company's revenue in the first quarter of 2016 was 266 million yuan, down 18.54% from the same period last year, and the net profit attributable to shareholders of listed companies was 20 million 760 thousand yuan, down 25.06% compared to the same period last year.

At the same time, it also disclosed the first half performance notice. It is estimated that the net profit attributable to shareholders of Listed Companies in 2016 1-6 to 25 million 960 thousand yuan to 38 million 940 thousand yuan, down 40% to 10% over the same period last year.

In addition, the group announced that it would invest 100 million yuan to invest in the establishment of Beijing's Asset Management Co., Ltd.

The overall downturn has affected a large number of well-known clothing enterprises, of which high-end women's clothing brands are particularly affected.

The reporter inquired about the recent two years' earnings report of the group, and found that the net profit of the high-end products based on high-end women's clothing has declined for two consecutive years.

In 2014, its net profit was 121 million yuan, down 48.14% compared to the same period last year. Net profit in 2015 was 74 million 456 thousand and 400 yuan, down 38.58% compared with the same period last year.

In the face of declining performance, we have implemented a series of pformation actions.

In November 2014, he bought the Korean infant clothing enterprise aka bang, and bought the DKH of Korean medical cosmetology agency in July 2015, and then joined Korea mask company L&P in December 2015.

In addition, the group also actively participated in the electricity business, in 2015 to increase star wardrobe, Wakaba Chen and other e-business enterprises.

In the 2015 annual report, the shares expressed the four major areas of women's clothing, baby, cosmetics and medical beauty, but from the current performance, this series of movements did not reverse the decline in the decline in the performance of the shares.

In this regard, the industry said that the overall weakness of the garment industry is still continuing. With the slowdown in consumption, homogenization and the impact of the electricity supplier, the pformation of the garment industry is imperative. Most garment enterprises choose to diversify, and in fact, the enterprises themselves create new products.

Transformation is the key to pformation.