Urban Beauty " " Unstoppable, Development Is Also Irresistible.

The decline in industry performance has become normal, but the days of underwear industry are more moist.

It is understood that in recent years, the popular brand city beauty of venture capital has begun to invest heavily in building "big show" to learn from the "secret of Vitoria", the leader of American underwear.

Last weekend, the circle of friends in the clothing industry was swept away by a show.

This is the annual "urban beauty".

In addition to spokesmen Lin Chiling and Huang Xiaoming, many Korean celebrities were invited to help.

Zheng Yaonan, chairman of the city beauty, said: "I believe this year is the first year of brand upgrading. In the next 5 years and 10 years, you will see a real China show. After that, you don't have to go to the United States to see the big show. You can see it in China."

Zheng Yaonan's view is that China's underwear consumption has entered the "awakening" period, and the opportunities for the next few years are very large.

"No matter what industry, the consumer from the Enlightenment period to the awakening period is a very important stage change. Once this stage is entered, the brand concentration of the industry will increase.

Therefore, the next 5 years will be our best opportunity. Our vision is to occupy 20% of China's underwear market share in the future.

Zheng Yaonan said that for the Chinese market, although the urban beauty market occupies the first place, it also has only 4% share.

"Because China's cultural convergence is not as strong as that of Europe and the United States, it needs brand diversification, which is the core strategy of the company in the future."

The biggest feature of underwear is that the product is different from the body and the brand is mainly local.

Because of the great diversity of races and stature in different countries and regions, the market competition pattern of local brands and foreign brands is gradually formed.

But the vision of urban beauty is more than local.

The 2015 annual report shows that the company will consider expanding its overseas territory.

Is the Chinese market not big enough? For this, Zheng Yaonan told reporters that considering the overseas market is a long-term layout.

It is believed that the company has done a good job in China, but no market has been well developed in India and Southeast Asian countries.

Underwear is expanding from Europe and the United States to the world. First, it enters Singapore, Japan and other places in Asia and then enters the mainland of China.

Such a new market to be developed.

"Such a market in India still belongs to the Enlightenment period, so we will carry out a long-term strategic layout to intervene in the market before the entire market awaken.

In the short term, there may be no way to produce great results, but the future must be a good market opportunity. "