Popular Fashion Brands Seize The Wedding Market One After Another.

You certainly know VeraWang in the wedding market, but most brands, including her, focus on this industry, providing customized or semi customized services for their customers, but their wedding dresses are usually not cheap.

Liu Shishi's wedding dress is custom made by Carven, with a total price of 3 million.

Julie's wedding dress is custom made by Versace, and the colorful graffiti behind it is full of meaning.

Princess Kate chose AlexanderMcQueen as the most beautiful princess in the hearts of millions of people.

However, I want to say that we are not princesses, nor are we married to princes. We can not afford millions of wedding dresses.

But some popular brands can offer "low price" in this respect, which seems to be getting more and more popular.

The new series is more expensive, the price range is between 149.99 and 399 pounds (1381 yuan is worth 3674 yuan), the appearance is relatively conservative, as always, the use of sustainable materials, such as

Organic silk and so on are also fashionable A style gowns with broken flowers, with the 70s style lace sleeves.

However, compared with the average price of the wedding dress, H&M's products are still quite cheap.

According to the news, the average price of the wedding dress is 1378 pounds.

J.Crew is a forerunner.

It is said that JenniferAniston used the veil of J.Crew to get married.

In 2004, J.Crew launched the wedding dress brand.

Before J.Crew, there was a boutique of wedding dress in Madison street, Manhattan, and now there is a wedding salon.

You can buy many of the wedding dresses on J.Crew's electronic business platform. These wedding products are even sold with body pants.

The wedding dress market is a rich cake. J.Crew has made a lot of money after entering the market.

As early as 2010, J.Crew's CEO said: "wedding products bring important benefits to the company."

Another brand, AnnTaylor, also joins the wedding dress market. Its price is much cheaper than J.Crew, most of which is below $1000, some of which are at $500, or even some of the wedding dresses are priced at less than 250 dollars.

Target, BHLDN

In addition to fashion brands entering the wedding market, retailers even come to join in the fun.

For example, Target.

It launched a wedding dress called Tevolio, which costs about 52.48 dollars.

For example, UrbanOutfitters's Anthropologie has launched a BHLDN sub card.

For these new fashion retailers who join the wedding market, "low price" is a powerful killer, and another way to attract consumers is "online shopping".

Now more and more brides are more willing to buy wedding dresses on the Internet. I believe that most of the girls around us who have been brides or are going to be brides will have a deeper understanding.

But the question is, will they sell well in the Chinese market? Many cheap brides go to the "wedding dress city of Suzhou", and many of the bride for quality go to "Customize", but these popular fashion brands or retailers launched the "parity" wedding dress series, which is lower than the "fixed price", but is more expensive than the Suzhou wedding dress. How much do you think our customers will have to buy these brands?