Children'S Outdoor Market: "Cake" Is Good, "Look" Is Not Good, "Eat".

After many years of development, domestic adults

The market structure has been relatively fixed, and many outdoor businesses have aimed at the outdoor business opportunities for children.

With the release of the "two child" policy, the rise of family outdoor tourism concept and the good market prospects of children's shoes, these have become favorable conditions for the development of this market.

The following conclusive data illustrate the good foundation for children's outdoor development.

According to the relevant data, children's outdoor market has an annual growth rate of 40%, relatively blank market competition, and young people's fresh and favorite outdoor products, all of which make the outdoor sports market for young people become a new niche market for children's footwear industry.

With the outdoor outdoor mode becoming more and more popular, children's outdoor market will have a rapid development.

With the maturity of outdoor products, many outdoor businesses aim at the business opportunities of children's outdoor products.

Outdoor market and

Like the market, there are many kinds of subdivision. Children's outdoor is a part of it. Nowadays, it is still blank. If enterprises have the ability to solve the problem of product homogeneity and locate their own position, they will have a chance to occupy a place in children's outdoor.

The influence will drive the development of children's outdoor series, on the one hand, increase the profit point of the brand; on the other hand, it will seize the opportunity of the children's outdoor market and develop to a fine scale.

"Cake" is good, "look" is not good, "eat".

Although the development potential of domestic children's outdoor market is good for the industry, but in the specific operation process, because of the high price generally, these brands are still relatively slow in the development of children's outdoor market.

Even after the two foreign brands with children's first outdoor brand have been stationed in China for two years, the number of shops is still numbered.

This phenomenon also appears on many well-known domestic outdoor brands. After the introduction of children outdoor series as a sub brand, the market reaction is not as good as expected.

As an independent channel, outdoor sales of children will encounter a large number of children's clothing brand competition.

When entering the shopping mall, it is destined to develop different channels to operate separately. This undoubtedly increases the difficulty of promoting children's brand.

Children's outdoor is not a diminished version of adult outdoor equipment. It can be said that children's outdoor equipment has put forward a more secure and comfortable security requirements in terms of function and technology.

In the face of the coming of the outdoor market for children, the local outdoor brands represented by camels, Tianlun Tian, San Fei Lai and so on are not interested but are prepared for a rainy day.

The domestic market is very large and there are many channels. It is more difficult to eat in children's outdoor areas. But if the brand is determined, starting from the parents' children's outfit, developing the regional outdoor brand for children can take advantage of its original advantages, make use of the original channels, and avoid facing many problems faced by many outdoor children. The insurance can accumulate experience. It can be said that killing two birds with one stone, and promoting the concept of family outing is also a good concept when many brands are promoting.

Children's outdoor products are also carefully considered in product development and product pricing.

Compared with other categories of brands, children grow too fast and clothes are naturally faster. However, because outdoor products are highly functional and priced, children are more active and active, and the body needs safety protection. And young skin has higher requirements for the comfort of fabrics. How to make price positioning for children's outdoor products can be adapted to the market, so we need further consideration.