Anta: The First Sports Brand To Enter The 10 Billion Club

Sports Products Co., Ltd. announced 2015 earnings report, the company's revenue was 11 billion 126 million yuan, an increase of 24.7% over the same period, net profit of 5 billion 185 million yuan, an increase of 28.8% over the same period, gross margin increased 1.5% to 46.62%; Anta sports is also the first to enter the Sports Club of tens of billions of clubs.

By the end of 2015, the number of Anta stores was 7031.

Anta will slow down in the future

Focusing on upgrading and upgrading of existing stores, Anta is expected to reach 7000 to 7100 by the end of 2016.

In addition to Anta, other brands in the sporting goods industry also showed strong signs of recovery.

Anta's multi brand precision positioning strategy, Anta currently has a number of brands, including Anta,

FILA, FILAKIDS and NBA, to accurately locate the market segments of sports products, to cover the public and high-end consumers, to meet the growing demand of consumers to the greatest extent.

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Mention Fujian, Jinjiang, which has nurtured many famous sports brands such as Anta, XTEP, and 360 degrees. "China Shoes Capital" is a well known business card.

It starts with shoemaking, especially sports shoes, and thus derives the related supporting industry chain such as sports clothing, sports equipment and so on.

The next ten years will be the "golden ten years" of the sports industry. Jinjiang is promoting the upgrading of sports manufacturing by scientific and technological innovation, promoting the development of sports events with scientific planning, innovating and enriching the connotation of sports industry, and making efforts to create the golden medal of "Sports City".

The sports industry is the first industry with over 100 billion output value in Jinjiang.

"Internet +" is booming all over the country today. "Sports +" is also widely seen in Jinjiang.

There are more than 200 stones in Jinjiang, and more than a total of abandoned Grottoes in the city.

"Sports +" brings innovative solutions to problems.

Li Jianhui, Secretary of the Jinjiang municipal Party committee, said recently that he intends to use Yonghe abandoned Grottoes to import "sports +" elements, and build extreme sports sports parks to promote the integration of tourism, culture and sports.

Statistical prediction shows that the output value of China's sports industry will reach 5-7 trillion yuan in the future.

The sports industry has become a new "draught", and Jinjiang sports goods company has already seized the opportunity for "sports +".

This year is Jinjiang's "sports city construction year". Li Jianhui said that Jinjiang should comprehensively plan the development of sports cities, integrate sports into all kinds of squares and industries, and promote "sports +", so that sports cities can have sports genes everywhere, so that "Sports City" will become another Jinjiang's bright card.

As early as two years ago, 360 degrees crossed the border with Baidu, and jointly established the "big data innovation laboratory", which completely opened the curtain of the two sides in the field of intelligent sports equipment, and joined hands with sports to build an intelligent sports ecosystem based on the mobile Internet.

In collaboration with Jing Lin investment, the sports industry fund was set up to explore the new mode of "Internet + sports manufacturing + sports services + culture media + finance". HOSA international has worked with several hospitals nationwide to develop health assessment and management applications, promoting the "sports + medical" intelligent fitness mode.