Sports Industry Is A Sunrise Industry Worthy Of The Name.

According to the opinions issued by the State Council on accelerating the development of sports industry to promote sports consumption, it is estimated that the total value of sports industry will reach 5 trillion in 2025. This also means that the next ten years will become the golden age of sports industry. The forum pointed out that integrating global excellent industrial chain resources has become a draught for the next sports industry. While grabbing the "one belt and one road" to develop new opportunities, we should also be good at learning from the world's advanced production technology and actively leveraging the industry 4. The advantage is the organic combination of robots and automated production. Reporter Zeng Xiaofeng Ke Ya Ya Dong Yan Jun Wen Tu

"Since 2008, China's sporting goods, especially shoes and apparel industry, has undergone a round of adjustment, and there has been a rapid adjustment in the past two years. The simplest thing is that the number of people who participate in sports is increasing. The change of sports scene has brought about new changes in the industry, and there will be a great growth trend in the future. Bao Mingxiao, director of the sports and Social Sciences Research Center of the State Sports General Administration Institute of sports science, said that at present, the sports industry has been incorporated into the overall strategy of adapting to the new normal economic situation and promoting transformation and upgrading. The space for future sports industry development is enormous, but to really do it, it is necessary to return to the most essential thing in sports. The core value of sports is education, health and entertainment. The development of sports products should focus on education. The investment opportunities of sports industry 5 trillion are in the education culture industry, health and entertainment.

In the view of Shi Bi, China's sports industry is currently lacking in brand and brand effect. To change this situation, we need to strengthen international exchanges. We need powerful enterprises to go out and come in. We need to learn from international brands in terms of production material selection, technology, equipment and personnel allocation.

"Sports industry is the production and operation of operation and construction of lifestyle. It is generated by changes in the way people live. Opportunities lie in the needs of ordinary people, and changes in the way of national life stimulate new vitality. For example, more and more people in the country are more willing to experience outdoor life outside the marathon. Bao Mingxiao pointed out that there will also be new growth and investment opportunities. The sporting goods industry can link up with the sports service industry, build a complete sports industry chain and sports ecological circle, and fully connect with "Internet +", industry 4, and China made 2025.

Shi Bi, a professor at the Chinese Academy of engineering and a professor at Sichuan University, said sport industry It is a sunrise industry worthy of the name. The output value of the American sports industry has reached 450 billion dollars, accounting for 3% of GDP in the United States. Sports industry in Australia, Canada, Britain, France, Italy and other countries are also booming, accounting for more than GDP1%~1.5%.

"Compared with these countries, China has just started a big gap, but China's sports industry has a big room for development." Shi Bi pointed out that enterprises should not blindly imitate and OEM the way to learn from others. As the largest consumer market in the world, China should have a number of its own sports product brands. He believes that cross-border cooperation and the whole Industrial chain Collaborative innovation is an important way to achieve this goal. footwear industry The cooperation and coordinated transformation with the sports industry will promote the emergence of original and leading sports product brands from the source of functional, market-based, and intelligent basic materials.

Lin Hongquan, a researcher and President of the Institute of automation of the Chinese Academy of Sciences and three Beijing Bozhong science and Technology Co., Ltd., pointed out that the challenges facing the industry are spreading all over the world. In 2011, Foxconn had 1 million 200 thousand people. The company then proposed that 1 million robots will be installed in the next three years, but by the end of 2014, only more than 30 thousand units had been installed. It can be seen that robots are not easy to replace labor. Lin Hongquan suggested that enterprises should understand machine substitutions from a broad sense. That is to say, we should not simply change machines to machine instead of labor. Instead, we should use high and new technology to promote transformation and upgrading of enterprises. In this process, MES (Production Execution System) is the core of industrial 4.

AngeloTaurino, a Limited by Share Ltd consultant of Italy robotics automation system, has shown the new shoe making methods brought by the combination of robotics and automation through abundant videos, and has improved significantly in terms of efficiency and quality. AngeloTaurino emphasized Lin Hongquan's point of view. Industry 4 is not just a simple robot instead of labor, but also to optimize the process at the same time. Only by changing the process can the mechanical replacement work achieve a significant effect.

The purpose of mechanical replacement is not to lay off workers, but to increase production efficiency, reduce waste, improve product quality and reduce costs. Over the past 2 years, I have seen more and more European and American enterprises come to Italy, hoping to find a new way to produce sports shoes. Asia is the largest footwear production base, of which China has a large share.

But the data in 2015 showed that only 1% of the enterprises in China were using automated production, whereas in Europe and the United States where shoes were less produced, the use of automation equipment was greater, so Chinese enterprises should have confidence in automation equipment. AngeloTaurino said automation is part of the technology. At present, the automation equipment and technology have been very mature. He hopes that Chinese enterprises can participate more, not just look at it. Even if the industry is transferred to Southeast Asia, it hopes to use intelligent production to produce more inexpensive, quality products, not just transferring production bases to other places.