In The Future, Women's Underwear Will Account For 60% Of The Underwear Market.

With the continuous development of the economy, the underwear industry is also growing. Women are more concerned about the quality of underwear. In the near future, women's underwear prediction will account for 60% of the total income of the underwear market.

According to Frost&Sullivan, a consulting firm, 2009-2013 years. China The sales volume of the clothing industry increased from 113 billion 700 million yuan to 194 billion 400 million yuan, and the compound annual growth rate was 14.4%. At the same time, Frost&Sullivan expects that the sales of Chinese personal clothing can reach 455 billion 300 million yuan in 2018, and the industry has great potential for growth. In the overall market, women's underwear accounts for about 60%.

Despite the huge market size, China's women's underwear market is still highly differentiated. There is no such brand as foreign brand Vitoria, which has a very high brand awareness and market share of underwear brand.

Xiong Xiaokun said, at present, Chinese women Underwear The highest market share in the industry is urban beauty, around 4%, followed by love, Ting Mei, and MNI van, and the market share is within the scope of 1%-2.5%. At present, the concentration of women's underwear market in China is relatively low, and the market share of the top ten brands is only about 15%. This is not as good as the market share of the secret family in the US market.

Xiong Xiaokun said that the positioning of urban beauty is in the middle and low end, love, and so on. In order to further expand the market share, urban beauty chose to expand the high-end brands through mergers and acquisitions. In the first quarter of 2015, urban beauty bought Ordifen and its sub brands. Ordifen has 551 retail outlets, mainly in major shopping centers and department stores in major cities. Ordifen contributed 180 million yuan to urban beauty in 2015, far less than other product lines.

With the increase of their income and consumption consciousness, their demand for underwear is more critical and diverse. Hui Jie shares has 7 brands, including functional underwear, men's underwear, Online retailers Brand and many other product lines. Hui Jie shares that it will continue to implement a diversified brand strategy.