Zheng Zhi, The Champion Of The National Championship, Unveiled The Same Shoe With The Asian Champions.

In April 18th, the eighteenth China (Jinjiang) international footwear industry (Sports Industry) Fair (hereinafter referred to as "shoes Fair") opened ceremoniously in Jinjiang's flag city.

Anta, the leader of sporting goods in China, released Zheng Zhi, the captain of the national football team, the FG.

"Anta is committed to creating the most cost-effective football product that suits the Chinese most, so that all football fans can afford to wear professional football shoes.

Lion FG not only relies on its strong professionalism to escort Zheng Zhi in the field, but also brings the professional experience of football fans to championship level.

Zhu Minjie, senior director of Anta brand management center, said.

In the face of the huge market of domestic sports industry in the next ten years, Anta will firmly grasp the opportunity of supply side reform, give full play to its brand value and technological innovation capability, and always adhere to the craftsmanship spirit of "conscientiously do every garment and every pair of shoes", so as to meet the needs of professional mobilization and the vast number of consumers' demand for sports products in all directions.

Zheng Zhi endorsement, Anta lion soccer boots shoes Fair will be a champion.

It is reported that the Anta Pavilion of this shoe Fair will focus on football, and set up an adult equipment area.

The audience can not only visit Anta's latest soccer equipment, but also experience Anta's soccer technology and football culture.

Zheng Zhi launched the same day on Anta.

The lion FG has attracted the attention of football fans.

As Anta's high-end professional football shoes, lion FG is positioned as a control football shoe, whether from shoes, soles, or technology, material, so that these shoes have excellent control of football.

The reporter saw that the lion's FG upper with Anta's unique SFT vamp grasping technology, through the rhombus texture on the upper part of the shoe, combined with the friction particles to enhance the friction of the shoe upper, so as to achieve the control of football.

In addition, the sole of the shoe has been incorporated into the Anta GCS control system, linking the independent shoe pins into a whole, increasing the pmission efficiency of the force, and improving the control power of the athletes on the shoes.

"Of course, the lion's biggest highlight of FG is that the soles also use Anta's latest A-SSPIKE pole pin technology. The inner side uses the round nail and the outer side uses the square nail design to grasp the two aspects of grip and flexibility. The outer square pin can enhance the grasping ability by increasing the contact surface product with the ground, while the inner circular nail meets the athlete's changing demand."

The head of Anta Sports Science Laboratory said.

In fact, as early as late last October, Anta released the strategy of "playing football only" at the end of last year, and took the lead in the layout of the domestic football market.

Not only signed the national team captain and football player Zheng Zhi as spokesperson, but also joined Hengda football school and Jiangsu Sports Bureau to promote the long-term healthy development of Chinese youth football from the four major plans of equipment, sports events, coaches and venues.

Technological innovation drives Anta's strong growth

The technological performance of lion FG is only a microcosm of Anta's technological innovation in products.

Over the years, Anta has devoted itself to R & D investment and innovative product development, and has been able to meet the overall needs of professional athletes and consumers through the production of professional, scientific and cost-effective products.

Anta has built a huge national foot database to design a shoe last for the Chinese foot and use it on the lion FG.

In 2015, Anta successfully built the most technical professional running shoes in the running market, Challenge 100, which fully supported the famous runner Chen Penbin's challenge to challenge the 100 marathon for 100 days.

According to the head of Anta sports science laboratory, only four national patent technologies, such as Auto-arch foot stabilization technology, Superilex easy bend technology, A-Wearable RB wear-resistant technology and A-CORE core technology, are used on sole of Challenge 100. The high resilience and shock reduction can not only make runners more comfortable, but also improve safety and grip, and help runners to never stop.

Similarly, the innovation of basketball equipment is also an important position for Anta's scientific research.

In December last year, Anta officially launched the NBA's signature KT1, the exclusive champion of the Clay Thompson championship.

The sole sole of the shoe is Anta's five drive control technology, which makes the sole force more balanced and more comfortable when it is worn. The five drive control technology can also increase the friction, stability and speed of the basketball players, especially the point guards.

In recent months, the amazing performance of Clay Thompson in the NBA season is due to the continued escort of KT1.

According to Anta's 2015 earnings data, Anta's R & D cost has already accounted for 5.2% of the total cost of sales, not only in the domestic counterparts, but also close to the R & D ratio of international sports brands.

Anta has also set up several R & D design institutes in the United States, Japan and South Korea. It has greatly enhanced the competitiveness of products through the establishment of an international R & D team.

For example, in 2015, Anta sneakers were sold at 40 million pairs and exceeded Nike.

Among them, the innovative products of science and technology have become the new driving force for growth. For example, the latest development of double bearing technology, outdoor claw technology, far-infrared thermal protection technology, ice skin technology, sports energy technology and so on all have very good market performance. The innovative products account for 35% of the total sales of Anta, and the profits are about 50%.

In the context of the current supply side reform, technological innovation has become a powerful driving force for Anta's sustained and rapid growth.

It is understood that in the manufacturing process, industrial robots, 3D printing technology, ASIS system (Anta footwear intelligent system) and other new technologies are promoting Anta to automation, intelligence, digitalization pformation and upgrading, greatly improving the production efficiency and technology content.