WAL-MART Increases Sales Of Online Products To Catch Up With Amazon

As the Internet continues to grow, Internet stores have become one of the projects that many businesses are rushing to build. In recent years, WAL-MART has been increasing its online sales of clothing and other goods in order to catch up with Amazon.

According to Reuters, the world's largest retailer

We plan to work with ChannelAdvisor, a cloud e-commerce solution provider, to greatly enrich its online sales.

WAL-MART is one of the largest online retailers, but its online sales products are too limited compared with Amazon, one of its main competitors in the global market, especially in the US market.

At present, WAL-MART's online products have 9 million SKU (a typical WAL-MART supermarket's SKU is 150 thousand), which was 7 million in June last year.

Although there has been a great improvement, it is still very different from Amazon's 200 million single product.

According to official website, Chang Lu marketing was established in 2001 to help retailers to integrate, manage and optimize the sale of commodities in hundreds of online sales channels such as Amazon, Google, eBay, AliExpress, Facebook and so on.

Chang Lu sells new software solutions to retailers, allowing retailers to cover multiple online channels through a single inventory product data.

Chang Lu said that he had 2800 customers worldwide, and last year, the total amount of US $6 billion 800 million was sold through its platform.

The cooperation between WAL-MART and Chang Lu sales is just after its huge.

And supplier network can provide more products for WAL-MART website to sell more conveniently.

What's interesting is that Amazon is also a partner of Chang Lu marketing.

However, the gap between Amazon and WAL-MART in the number of single products is largely due to the fact that the online retail giant sells many products that are not widely demanded by the public, such as out of print books.

But even so, WAL-MART, the third largest online retailer with sales close to $14 billion last year, knows that it needs to provide consumers with more options.

The company announced last year that enriching online products is its top priority.

In addition to Amazon's online retail giant, WAL-MART's e-commerce business is also facing threats from traditional retail peers, such as the rapid growth of Target business in Taghit in recent years, while WAL-MART's growth rate is plummeting.

But there are still some bright spots in the operation of WAL-MART website. The current monthly independent browsing volume is 85 million, which is 6000 higher than that of a year ago. Its mobile payment wallet Walmart Pay is also expected to increase the user stickiness of WAL-MART website.

At the same time, WAL-MART is also busy building distribution network, enabling stores to help improve the distribution speed of online orders, and enable thousands of stores to become online stores that consumers can shop online after placing orders online.

WAL-MART online market leader

At present, there are fewer than third party sellers on WAL-MART website, which will expand to more than 1000 in the first place in the year 500.

However, Beal did not give a clear timetable, nor did it give specific plans to expand WAL-MART to SKU.