Is It A Bad Thing To Improve Children'S Clothing?

Recently, a company has released a global market.

According to the survey report, they say more and more money is spent on children's clothing, and these needs not only stay at the comfort level, but consumers demand more children's clothing than before.

One notable feature is that adults like to buy children's diminished adult suits.

Adult trend of children's wear

If you can take care of the functionality of children's clothing, there is nothing wrong with one more choice.

We spend more and more money on children's clothing, and these needs not only stay at the comfort level, but consumers demand more children's clothing than before.

One notable feature is that adults like to buy children's diminished adult suits.

H&M and ZARA are the main force in replicating adult fashion.

As long as you browse H&M, you can see that hot pants, short skirts, cowboy jackets, long skirts, trousers, small white shoes and Single Shoulder Satchel are like reducing the proportion of adult explosions, and then putting them on shelves.

Most of the models advertised are slim and have long legged legs. Hairstyles and makeup are European and American supermodels.

Gap children's clothing should be plain, but the fashionable elements of adult fashion will also be adopted. For example, footsteps shoes and Rome shoes can be seen everywhere in the street pads in the past two years.

ZARA girl Print Pilot jacket and motorcycle jacket. The style is about this:

The same is true of luxury goods.

Burberry introduced children's clothing seven years ago. More than once, Beckham's son, Romeo, was invited to represent his children's clothing.

Now little girl "Xiao Qi" has been invited to fashion week, wearing the same windbreaker as his brother.

Despite the doubt that children should not be dressed as mature adults, it does not prevent them from making money.

In fiscal year 2013-2014, sales of Burberry children's products amounted to 6196 million US dollars, accounting for 3%- 4% of total sales.

In fact, a good brand of children's clothing will consider children's psychological and physiological needs in design.

The proportion of children's body is different from adults, so the design requirements for waist, neck, cuffs and other parts of clothing are higher, and the safety of buttons, zippers and other connecting parts should be considered.

In addition, because of the lively and lively children, fabrics need to be more solid.

Of course, these requirements do not conflict with the design of adults. Adults can change their styles and details to their children.

But one reason for the popularity of the latter is that the tastes of the younger generation are more influenced by the media.

Social media and entertainment news create many mini net red.

For example, Tom Cruise daughter, of course.

Xiao Qi.

From small to large, their costumes have always been sponsored by brands. Most of them are adult fashion styles.

The scenes of paparazzi are always close. The exposure of street pads is no less than that of their parents.

Another reason is that this reduced version of fashion often looks very sprouting.

Generally speaking, the modified version is more relaxed. If the shoes are made, the lines will be more sleek (but the shoes are more technical, because the children's feet are not developed, and some of them are still learning to walk, which must help these two points to be a good product).

All these will make parents childish heart burst, these pockets are for children, but in fact, there are also elements of self delight.

The children's wear market is becoming the pillar of more and more brands. (yes, they contribute to the brand profit very frightening).

Especially in the Chinese market, prior to the one-child policy, family resources were all tilted to one child. Even after the opening of the second child policy, the situation was similar, giving children a better and more secure choice to implement all the details of life from food to clothing.

Worth mentioning, domestic

When the market is younger, it has just started. When parents want to choose different children's clothing, parents' taste and choice are often guided by fast fashion, because they are more cost-effective than designers or independent brands.

In a sense, this is also very good, because as "women should be like a woman", "children should have children's appearance" is also a narrow view, children's clothing can be more choices, more freedom, and not just childish.

As for the maturity of psychology, that is another matter.