Smell The Flowers And Go To Fitness, Cross Border Integration Is In Full Swing.

"At present, the club has organized nearly ten thousand outdoor activities, with more than 60 thousand outdoor enthusiasts participating.

Lu Fei, director of an outdoor club in the provincial capital, told reporters.

During the peak season, there are several outdoor activities every week, and the per capita consumption in the province is around several hundred yuan.

We play the role of a bridge, organize outdoor enthusiasts to provide professional services, so that everyone can enjoy the beautiful scenery in sports and get exercise in play.

"Wei"

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"Cross border integration" is still on the way: in March 20th, the "healthy Anhui" 2016 Huanjiang huaiwan cycling competition began. In order to expand the appreciation of the games, many races of the site were specially selected in the flowering season. For example, the first battle was chosen in the season of Magnolia blooming in Ningguo, the Xuanzhou District in Xuancheng chose to start the competition in October, the Huaibei city took the same time as the pomegranate Festival. In April 8th, the runner up of the Dangshan pear orchard marathon ran, inviting the runners everywhere to come to Dangshan to see the mega acres of orchard, to enjoy a variety of pear blossoms, to taste the special flavor of Dangshan fruit, and to create the "tourism + sports" Cultural Festival.

From the demand side, whether it is traditional marathon, bicycle riding, tent leisure, or fashionable RV travel, the game of tearing up brand name and color running can become a phenomenal outdoor leisure sport, almost all driven by the spontaneous needs of people.

Zhang Zunbao, the brand manager of Anhui Wanda global travel agency, believes that with the upgrading of national living standards and the upgrading of consumption, experiential consumption represented by sports and tourism is growing rapidly. This consumption has been gradually pursued by many families, especially those with high income and knowledge level.

Xi Yubao, director of the Institute of physical education, Anhwei Normal University, director of the Institute of sports and leisure studies, also said that the contemporary sports economy, with its economic productivity, political influence, cultural pmission power, social development ability and ecological building force, has grown from a single fitness field to a huge new industry and has become a new economic development.

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It can not only cultivate healthy physique, shape a healthy spirit, improve the quality of life, but also increase employment and expand consumption.

Extended reading

The scale of sports industry in the province will reach 200 billion yuan.

By 2025, the sports industry system with reasonable layout, perfect functions, complete categories and Anhui characteristics has basically been established. It has initially formed a good situation of the combination of sports public services and market services, the coordinated development of sports and sports industry, and the integration of sports industry and other industries.

The total scale of sports industry in the province reaches 200 billion yuan, striving to build 1 state-level sports industry (demonstration) bases and a number of distinctive provincial sports industry bases.

It is ensured that more than 30 million of the regular participants take part in physical training, and the sports area per person reaches 2 square meters.

Enrich market supply.

Adhering to the development mode of "government guidance, social participation and market operation", we must adhere to the market orientation and diversification of investment entities, encourage and guide all kinds of sports enterprises to cultivate brand competition and brand products in our province according to market demand, and meet the increasing sports consumption demand of the masses.

Promoting integration and development.

We should give full play to the leading role of sports industry in related industries, and promote the integration and development of sports industry and cultural tourism, health technology and other industries.

Taking the construction of the international cultural tourism demonstration area in southern Anhui as an opportunity, we will accelerate the planning and construction of sports health leisure industrial parks and automobile camps, cultivate a batch of sports and cultural products with the characteristics of our province, and build a number of sports tourism destinations with domestic and international influence.

Improve the fitness consumption policy.

Actively guide the sports consumption of urban and rural residents, promote the coordinated development of sports consumption in rural and urban areas, traditional sports consumption and modern sports consumption.

All parts of the country should include the national fitness fund into the budget, increase investment and support the construction of sports facilities.

Governments at all levels arrange a certain proportion of sports lottery money and other financial funds, encourage large sports venues and public sports facilities to be free or low fees open, encourage enterprises and institutions to open sports facilities to the public, meet the requirements of the school sports venues open to the public at non teaching hours, and take effective measures to enhance safety and security.

Through the government's purchase of services, we should explore ways of issuing sports consumption vouchers to specific groups, and support mass fitness consumption.

Insurance companies are encouraged to launch diversified insurance products around the needs of fitness and leisure, competition performances, venue services and outdoor sports.