Jinjiang To Create "Sports City" Footwear Industry To Burst New Energy

The Jinjiang municipal government of Fujian announced in Beijing that the eighteenth China (Jinjiang) international footwear industry (Sports Industry) Fair will be held in Jinjiang City, Fujian Province on April 18, 2016 -21.

At that time, the Expo will be planned to build 50000 square meters of exhibition hall, and 1800 international standard booths will be set up. Among them, there will be 750 booths for finished shoes and sporting goods, 600 for machinery exhibition and 450 for shoe materials.

(Expo) not only focused on display.

The traditional footwear elements such as shoes and auxiliary materials, shoes machines and so on will also display sports elements such as swimsuits, outdoor products and sports equipment. The exhibition will further expand its connotation and believe that it will be a concentrated release of the latest development trend of sports industry at home and abroad and the most comprehensive industry information.

Commentary, in November 28, 2007, Jinjiang became the third national sports industry base after Shenzhen and Chengdu.

Through the development of these years, the sports industry dominated by sporting goods has become the first industry with over 100 billion output value in Jinjiang until 2014.

Jinjiang has also cultivated a series of famous names such as Anta, 31st degree, XTEP, Jordan and so on.

More than 80% of the famous sports brands in China are also from Jinjiang. There are more than 20 enterprises that have been set up by the national industry standard. We are also building the biggest shoe city in the whole country and even Asia, that is, the professional market.

The Central Committee has been pushing forward the structural reform of supply side. Jinjiang, Fujian, is the representative base of shoes and clothing manufacturing in the whole country. Liu Wenru talked about promoting productivity in shoes and clothing industry.

In response to this, the role of brand innovation is also emphasized.

In the face of the huge sports industry market, on the basis of sports manufacturing industry, Jinjiang is accelerating the development of sports service industry, promoting the integration of sports and culture, tourism, finance and the Internet, and making full efforts to build "Sports City".

Our national brand has gone through several decades and achieved great results.

However, compared with the level of developed countries in foreign countries, we have some European brands. People are hundreds of years of history. In a decades of history, how to maintain our advantages and how to get out of our national brand innovation in the domestic and international market competition, we need to study.