Putian: A Small Processing Plant Has An Annual Revenue Of Over 100 Million Yuan.

In the two sessions of this year, Premier Li Keqiang pointed out in the government work report that he encouraged enterprises to carry out personalized customization and flexible production.

In Putian, there's such a family

Relying on independent research and development network booking platform, allowing foreign customers to choose independently.

Product, then change the personalized order to different workshops.

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Last year, the sales volume of the company reached 120 million yuan, becoming the largest cross border electricity supplier in China.

Annual income of small processing plant exceeds 100 million yuan

Unlike most of the light value asset operated business enterprises, Fujian Yi Jie Le Agel Ecommerce Ltd has its own production plant, and there are many kinds of products.

Reporters saw in the workshop, there are mobile phone shells, umbrellas, satchel bags, canvas shoes, blankets and other daily necessities, as well as watches, clocks and other electronic products.

Each product has a production line, which is like walking into a traditional manufacturing exhibition hall.

On these "small and beautiful" production lines, the working status of workers is also quite different from that of the traditional flow shop operators: they no longer rely on experience and technology to make more time to work, but are staring at a sheet of printed paper on the workbench, watching and comparing with the designs on the paper.

"These pictures are provided by the customers themselves, each of them is different."

Wang Xiaojun, a staff member of Yi Jie Le company, said.

The design pattern on the order is a big opening -- the periodic table of chemical elements printed on the shoes, the portrait of Harry Potter on the umbrella, the large photo taken by lovers on the blanket, etc.

A piece of creative design from customers is pformed into products in the workshop.

"We put into operation in 2012, and now we receive thousands of orders from the Internet every day, at least 2000 in the off-season, and 5000-6000 in the peak season."

CEO Wang Xuemin of Yi Jie Le company said that in the past two or three years, the sales volume of the company has increased by more than 60% every year, reaching 120 million yuan last year.

In fact, the small processing plant with annual revenue of over 100 million yuan was built under the circumstances of a war against water.

Wang Xuemin said that in 2010, he chose to start his own business in Zhongguancun, Beijing. After 2 years, he completed the research and development of customized technology platform. He repeatedly ran into a wall when he looked for a production enterprise, because no company was willing to make orders for each product to have different customized businesses, so Yi Jie had only built its own processing plant.

Nowadays, with the upgrading of customer demand and the increasing product line, the products produced by processing plants have gradually reached hundreds of kinds.

The high added value of customized products is the secret of the annual income of this small processing plant over 100 million yuan.

Take the Putian footwear industry with traditional advantages as an example. The market retail price of international brand products is at least 4 times that of the Putian foundry enterprise, and the shoes with the same style, material and technology are only customized because the vamp is customized. The sales price of the company is 20% to 30% higher than that of the international brand.

"Compared with the traditional manufacturing industry of scale production, although the number of orders is small, the price of the personalized customization has been doubled, and the cost of the intermediate channel has been omitted, so the proceeds are good."

Wang Xuemin said.

Technology system is strong in foreign business.

Compared with the processing plant, the website of Yi Jie Le has more core competitiveness.

All customer orders come from the website, and the built-in DIY online customization device is a magic weapon to attract customers to place orders.

The reporter experienced the whole process of online customization: after registering and registering on the website, choose the type and style of the customized items and then enter the personalized design link. The main purpose is to design the appearance, printing position and area of the product, which can be either selected from the picture library or uploaded by the designer.

After the design is completed, the overall appearance of the sample will appear on the screen in a 360 degree way, and you can place the order with satisfaction, and then wait for the delivery phone at home to wait.

"Two years of research and development of this system is our most convenient platform for Internet pactions for foreign customers."

Wang Xuemin explained that since the personalized custom culture is more popular abroad, plus the high level of consumption, foreign customers are more willing to pay for customized products, so from the start of business, the company has turned its sights on foreign customers.

As a new customized website, Yi Jie company also put ads on twitter, Facebook and other social networking sites and Google, Bing and other search engines, so that more and more foreign customers leave their orders to Yi Jie le.

Foreign customized websites start earlier and have more influence. How can Yi Jie Yue participate in the competition? Wang Xuemin said that the differentiation of products is their competitive weapon.

"Europe and the United States and other developed countries have higher labor costs, so even customized products are mainly made by machine production, such as blouses, postcards and so on.

After thinking, our products have chosen machines that can not be replaced and can only be produced manually, such as shoes, umbrellas, satchel handbags, pillows and so on, which extend the strength of the original labor-intensive enterprises.

After finding a competitive weapon to open up overseas markets, Yi Jie Le has greater plans for cross-border e-commerce business.

Wang Xuemin said that Guangzhou, Shenzhen and other places of cross-border electric business leader, annual sales have exceeded 1 billion yuan.

"As a latecomer, we must catch up. Although we are already the largest customized cross border electricity supplier in China, we must maintain our edge and strive to achieve 500 million yuan in 2017."

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Capital support to build customized platform

A website and a factory are combined to make an overseas business of over 100 million yuan per year. Will this customization mode be copied and imitated, resulting in the rapid dissolution of dividends?

In the face of doubt, Wang Xuemin admitted that Yi Jie had been aware of this problem for a long time and had prepared two countermeasures: on the one hand, to become bigger and stronger quickly, to set up barriers to prevent arbitrary plagiarism and copying; on the other hand, to open up factories that are interested in making customized production and to make themselves a large platform for customized services.

The introduction of strategic investment is a great help for Yi to choose.

In December last year, Yi Jie Le company got nut capital Pre-A round of financing, the amount of financing amounted to tens of millions of yuan.

Nut Capital Partners Wang Zhiwei said, nuts capital is very optimistic about the industry trend of personalized customization, and Yi Jie Le has a clear leading edge in the domestic custom customized cross-border electricity supplier field. At present, there are no particularly prominent competitors in China, so the ultimate choice is to invest in Yi Jie le.

Yi Jie Le, a capital backed company, is ready to expand its business as quickly as snowball.

Wang Xuemin said that the current round of financing will mainly be used to upgrade overseas business and optimize technology and Internet marketing team. The company will develop customized APP and embedded plug-ins suitable for mobile Internet, and expand product categories to increase the customization of high-end products such as clothing, furniture and jewellery.

There are also new developments in the planning of customized services platform.

Wang Xuemin said that Yi Jie le will not only be a production and trading company, but also rely on its core technology platform and mature customized production experience to support interested factories in the customized industry, so that consumers and customized factories can place orders, orders, and docking on the Yi Jie Le platform.

"This plan has already been put into effect at the moment, and there are 2 Guangzhou manufacturing enterprises and 1 Putian shoe making enterprises signing up to enter the" Yi Jie le "platform to join in the customized production industry.