Chengdu International Leather City Strong Joint: Overturn Traditional Shop Type Development Path

Traditional shops in March 25th

The city lacks the consumption experience, and is also affected by the market impact of the electricity supplier.

However, relying on China

The Chengdu international leather city is changing the traditional development mode.

At present, the Chengdu International Leather City has been officially capped, 300 domestic brands signed up, and is expected to open in September this year.

The newly built Chengdu international leather city will be implemented through "

"And" culture + "and other development strategies, integrating traditional leather industry into smart electric business, special catering, art appreciation and other new formats, is committed to building a new generation of comprehensive Leather City in China.

Strong combination: overturn traditional shop development path

In the face of the intense impact of the electricity supplier on the traditional shop Leather City, where should the traditional leather city go? How can a single traditional shop type leather city business model adapt to the new normal consumption of compound experience?

"The traditional shop type leather city has brought a short board to the development of the industry. The leading enterprises in the industry also actively call for upgrading the traditional shop style leather city, so as to realize the leather city operation mode innovation and promote the healthy development of leather industry, and also pay great attention to the construction of Chengdu international leather city."

Xie Ping, director of Chengdu Leather Association and director of Chengdu International Leather City operator, told reporters that Chengdu international leather city will be built into a new industry format integrating R & D center, custom center, brand publishing center, International Conference Center, electronic business platform center and new generation leather brand life hall. The experience mode of operation will make up for the short development of traditional shop type leather city.

At the end of May last year, the China Leather Association, Sichuan Leather Industry Association, Chengdu Leather Industry Association and Chengdu International Leather City operator signed a quartet strategic cooperation agreement to work together to build Chengdu international leather city integrating the whole industry chain of leather industry and integrating experiential mode of operation.

"In order to adapt to the economic development strategy of" one belt and one road "proposed by the state and promote the pformation and upgrading of traditional shoe making enterprises in China's women's shoes city, we expect Chengdu international leather city to explore a successful pformation road suitable for the development of the region.

Su Chaoying, director of the China Leather Association, said at the signing ceremony of the Quartet strategic cooperation agreement of Chengdu International Leather City, Chengdu international leather city will strive to build a new generation of comprehensive Leather City in accordance with the development idea of "adapting to the new normal and innovation and promoting development". It also hopes that the leather industry in Chengdu will take this opportunity to speed up the pace of industrial restructuring, enhance the competitiveness of the industry, enhance the initiative and consciousness of changing the mode of economic development, and get rid of a development path of quantity, quality and efficiency.

National, provincial and municipal three level industry associations are pushing forward the industry terminal market operation mode innovation, which is relatively rare in the industry.

In this regard, Xie Ping said that they will seize this development opportunity, actively introduce famous brands in the international and domestic leather industry, improve the leather industry's whole industry chain high-end matching, make Chengdu international leather city become the symbol of the domestic leather industry, and further ensure the leading position of Chengdu leather industry in the whole country.

Integration of two stores: creating smart cloud client

In the face of the impact of the current electricity supplier on the traditional entity store, how to deal with the new development trend of the electric business entity and the traditional entity store business, scientifically, as the domestic upgraded version of the leather city, Chengdu International Leather City operator has opened the wisdom cloud business client with the listed company Kawashio Zhisheng.

"We provide extended services for businesses to deepen the supply side reform, and Kawashio Zhisheng, a listed company, is working together to build an online shopping mall supported by big data. We will extend the sales channel of Chengdu international leather city to the whole world."

According to Xie Ping, the smart cloud client they build will create a new online and offline integration of dual stores to help pform traditional retail businesses to the whole channel through the technological advantages of cloud computing and big data. It will help to gradually restructure the supply chain and aggregate its peripheral business circles to form a new business super O2O mode.

Chengdu International Leather City Intelligent Cloud business client has the functions of shop navigation, shop display, merchandise promotion and so on. Consumers can also inquire into specific stores according to commodity classification, floor distribution and other information.

In addition, the smart cloud client also relies on big data, which can provide product recommendation services according to the customers' preferences, and can also help consumers enter the mall to provide intelligent parking and car searching services.

{page_break}

Perfect matching: integrate life service and whole industry chain

According to the location of Chengdu International Leather City, besides selling leading brands of domestic leather products, the project will also fully integrate the whole industry chain of shopping, leisure, food, wedding, tourism and conference services.

"We look forward to the integration and development of modern leather cities and life services and other industries through the integration of various industrial formats, and ultimately achieve the symbiotic development."

Xie Ping said, in order to enhance the quality of the project, equipped with more than 1600 parking spaces, it also created the first outdoor wedding square in Chengdu, which can accommodate 1600 people to hold a large banquet hall and other distinctive highlights.

At the same time, we have joined the well-known restaurant association in Sichuan to set up Catering Management Co., Ltd., to gather food from Sichuan and Cantonese and other places throughout the country. We will create a personal food and beverage city. We will invite the first line catering chef to launch interactive, experiential customized meals for consumers at the same time. At the same time, we also use the Internet plus catering to achieve online ordering, online queuing and online payment.

It is understood that the Chengdu International Leather City has also created a special cultural salon settlement covering more than 1 square meters of photography, calligraphy and painting, art and so on. GUCCI Art Center will carry out arts training, appraisal, auction and other aspects of business, and also create a Southwest cultural tourism distribution center.