How To Seek Blue Ocean In The Red Sea For A Comprehensive Pformation Of Industrial Structure?

Recently,

Brand seven wolves, YOUNGOR and Li Lang announced their earnings in 2015.

From the financial indicators, although all brands have different profits, but a little analysis is not difficult to find that the main source of its profits are real estate, finance and other sectors, and the core clothing business has been basically marginalized by the listing data.

Do this

Do not rely on clothes to make money.

The present situation of the sample shows that under the background of overcapacity and inventory priority, traditional clothing brands are still staggering in the main service business, unable to get out of the whirlpool.

And this corresponds to, based on the Internet thinking, from the needs of customers, the C2B customization brand based on demand customization mode is in the process of rapid rise.

"From the user personality needs, and then to the factory on demand production, seemingly simple mode pformation, behind it is the entire industry rule of subversion."

ANDwowCEO Wu Wei said that from the end of the production standard to the user demand standard, C2B mode will fundamentally change the situation of high inventory and low profit in traditional Chinese clothing industry.

As is known to all, the biggest challenge of traditional clothing industry is how to accurately predict market demand and produce corresponding products through good R & D capability, so as to lower inventory.

But with the extensive development of China's garment industry over the past years, the capacity of the whole industry has been far from over. The tight cash flow brought by the high inventory pressure has become a sharp sword hanging on the heads of all traditional clothing brands.

The C2B based customization mode achieves zero inventory in strict sense.

"ANDwow's offline operation center, we have only relevant display samples, and there is no product inventory."

Wu Wei said that customers pay a full payment in the shop while they are optimistic about the style of the product, and ANDwow is based on the needs of customers.

Purchase, factory order and so on.

As a result, 100% of the whole operation mode achieved zero inventory, and the daily operation of storefront did not generate accounts receivable cycle. 100% realized pure cash flow and minimized business risk.

It is understood that, based on the C2B mode, ANDwow has served tens of thousands of customers in less than two years from its birth to the present. It has nearly 20 offline operation centers in 6 provinces and cities nationwide, and has rapidly grown into a leading brand in China's menswear customization field.

On the one hand, traditional clothing brands have been gradually closed, on the other hand, ANDwow is the C2B menswear custom brand.

Such a sharp contrast shows that, under the guidance of the supply side reform, how to find a blue ocean in the Red Sea and carry out a comprehensive pformation of industrial structure, C2B menswear customization mode may provide some sample.

According to Wu Wei, the "innovative C2B ecosystem mode" launched by ANDwow has achieved subversive innovation in the existing mode of the industry.

Its "all free" mode focuses on the opening of the front and rear ends of the industrial chain. The partners who join the ecosystem will receive free support from ANDwow's strong supply chain resources, design style development, market brand publicity, and information client management.