Clothing Entrepreneurs Look At The 2015 2015-2017 Years As The Most Difficult Economic Period.

When Chinese consumers crazily "

"When online consumption continues to surge, Chinese garment enterprises are facing unprecedented pressure of pformation.

How can we shape the quality brand recognized by the market? Enterprises are standing at the crossroads of pformation. The more critical time is, the easier it is to generate speculation and awakening.

Clothing people also begin to realize the power of brands, and feel that any external mode can not be shaken - the importance of products and services.

Some economists predict that 2015-2017 years will be the most difficult winter for China's economy.

"There is no place to make money," the street peddler also had a deep sigh.

China's economic situation and market are also bleak.

Striking and predicament are the best criteria for testing the vitality of an enterprise's core.

Time goes on and people look ahead.

But if you want to take a good road, you might as well go back and see that gains and losses in the past often have more important reference value for the future.

In the observation of Chinese clothing brand in the brand lab of China Fashion Forum, how did entrepreneurs view the past 2015?

Chairman Xia Guoxin: in just three years, great changes have taken place. The advent of mobile Internet has great influence on the development of enterprise organization.

Miao Hongbing, chairman of white-collar brand: 2015, the most obvious two points: first, the way of brand promotion has undergone revolutionary changes.

This kind of promotion is all the time, unrestricted, the whole world can participate in the interaction with the direct seeding; two is the pformation.

Fashion has gradually become a necessity for people's lives, and is no longer unreachable and unattainable.

Brand chairman Zhou Shaoxiong: in 2015, the most important thing is the reconstruction of the company's organization, making it suitable for the Internet and suitable for the development of young people.

Second is the promotion of "wolf culture" and "Wolf Totem" series.

Zhuo ya Luo Yonghui: now the competition is slow progress is retrogression.

When the economic situation is not good, some people say that the market is becoming smaller and the demand of customers has slowed down. In fact, the market is constantly improving, and the needs of customers are constantly changing. How can we grasp or open up the tricks of our products to customers?

Brand founder Fang Jianhua: online retail development has reached a steady growth stage.

A brand needs to be very focused both online and offline.

We can try to really connect the online and offline and reduce the traditional channels.

Zhang Tao, President of sports department: there are two trends at the moment. One is that in a large number of industries, there are more and more serious vertical operators, which are very subdivided to satisfy people's needs.

The other is that all industrial boundaries are blurred, and there is a great convergence between industries.

Consumer demand is also unprecedented.

Zhou Sheng, chairman of Yi Hui Hui: I think China's economic slowdown has become a normal form in the past few years.

The appearance is overcapacity, but the content of science and technology is not so high.

In fact, we mostly want to have a basic quality life.

Zhang Liangyi, chairman of the small pig Ban Na: the second child policy will break out after 2017, so I think the future baby clothing should also be a big market.

Therefore, customer demand and market will not shrink.

Ding Wujie, chairman of Zhuo Shang brand: the biggest feeling of 2015 is: actually, we did not dig the real needs of consumers. The supply side reform is actually upgrading consumption, products and services, which should be unique and bring him pleasure.

Karosi general manager Han Zhiqiang: today's consumers are becoming more and more professional and need for scenes.

His consumption demand has changed, which is related to the change of his living standard and cultural accomplishment.

This kind of stress is just a manifestation of the quality of life.