Seven Wolves Take Advantage Of The Expo To Show The Innovative Ability Of Chinese Fashion.

16-18 March,

Organized by the Shanghai National Convention and Exhibition Center, the wolf wolf series is presented at the CHIC2016 spring exhibition.

In conjunction with the theme of "evolutionary symbiotic change" in this exhibition, seven wolves are also trying to show their unique achievements in cultural creativity, intelligent research and development, and the hot "Internet +".

The wolf culture series is a star series.

A lot of attention has been paid at home and abroad.

From the fashion week of Milan fashion show to the Design+ design exhibition, the international designer ColinJ, through the avant-garde interpretation of the geometric triangle wolf, has not only incorporated more modern elements in the wolf head, but also refined the cultural essence of the Chinese minorities. From the "Epics" worn by the Miao people, several wolf culture series, such as MIAO, TIBET and Dai wolf, were launched, which made the traditional culture glow with youthful vigor in the vogue. The works had both the visual beauty and the impact, and at the same time contained a unique spirit connotation, which was deeply loved by the fashionable personages at home and abroad.

The wolf culture series created a new development pattern of the fashion industry, such as cross-border music, fashion, Internet and other new culture.

Last year with Tencent game "thunder fighter" reached the first deep cooperation between fashion and game, jointly launched the cross-border design product series - "Sirius machine armor", and synchronized sale on the official platform of the seven wolf official mall, Jingdong flagship store, Tmall flagship store and some offline stores, opened the game fans and other emerging markets, and also a close communication between the seven wolves and the young consumer groups.

At the exhibition site, waves of visitors were attracted by the exquisite design of wolf culture.

WOLVES WOLF culture booths, as well as a special brand booth, also ushered in.

Sun Ruizhe, Deputy Secretary General of China Fashion Association Zhou Yiqi and famous designer Ji Wenbo came to China.

As a heavyweight exhibition in China's clothing and apparel industry, CHIC exhibition has been constantly innovating according to the changes of industry and market. Every year's exhibitions are trying to reflect the latest development trend of garment industry at home and abroad through forward-looking industry forum and example brand case, and provide a broader industry development vision for domestic brands.

Mr. Zhou Shaoxiong, chairman of the seven wolves men's wear, said in an interview with CCTV media at the scene: "the seven wolves, as an old friend of the fair, not only witnessed the evolution of Chinese men's dressing style, but also devoted themselves to exploring the development mode of China's men's wear industry.

At the same time, seven wolf men's clothes are also thinking about how fashion and fashion industry can match the evolution of Chinese men's lifestyle.

CHIC exhibition is a flourishing era of China's garment industry. It provides a good platform for communication and a hinge for the coordinated development of the industrial chain.

The influence of Chinese brands in the world is increasing year by year.

Through the wolf culture series, the seven wolves, while mining their own brand DNA, also want to show the world the innovative ability of our Chinese fashion, and let the world know the unique charm of Chinese traditional culture in the trend.