Putian Shoes And Clothing Began To Promote "China Made".

Reporters yesterday learned from the industrial and commercial bureau of Licheng District, Putian shoes and clothing city was named "the 2014 - 2015 integrity demonstration market".

Following the establishment of the Putian arts and Crafts City as the first "national integrity demonstration market" in the city, the second national integrity demonstration market in Putian has set up a brand image, bigger and stronger brand for Putian footwear industry.

Shoes and clothing market is of great significance.

It is understood that Putian shoes and clothing city opened in December 2009 and has been officially put into operation. The total investment of the project is more than 300 million yuan, covering an area of 273 mu, with a total construction area of 180 thousand square meters, which is a collection.

Shoes and machinery, chemical and other shoes and clothing raw and auxiliary materials display wholesale, retail and logistics distribution, banking, catering, business clubs and other ancillary services as a whole, perfect function, a wide range of radiation shoes and clothing professional market.

The MC shall execute the review system for the merchants to enter, and the manufacturers and distributors shall provide the information before the signing of the agreement.

At present, there are 328 merchants in total, and the operating rate is 100%.

The MC has implemented one household and one file management for all merchant data, set up detailed accounts of basic businesses, registered basic information and business information of merchants, and updated updated information in a timely manner.

For the purpose of entering the brand, we should check the authorized certificates or certifications of the relevant rights holders in the name of "general distributor", "general agent", "special distribution", "factory direct sale", "exclusive monopoly" and so on, so as to ensure the lawful operation of all the merchants.

In order to ensure the quality of products, the shoe clothing city jointly operates with the Putian quality inspection office, strictly implements the commodity access system, invites Xiamen Zhong Xun Test Technology Co., Ltd. and the French international inspection and Certification Group to enter the shoe and clothing city, testing the commodities in the market in batches, ensuring the rate of conformity and improving the market commodity quality level, resolutely resisting the flow of counterfeit and inferior commodities into the market, providing consumers with rest assured commodities, and urging all merchants to carry out the marked price mark on all the sample products sold by themselves, so as to achieve the goal of "seven standards and one member" (that is, name, place of origin, specification, grade, unit, texture, unit price, price maker), and the contents are real, one goods, one sign, goods in price, and countersigned goods.

We should actively carry out the evaluation of honest merchants and set up the star list system. According to the sales volume of merchants, the matching degree of complaint handling, the image of shops, the market system and so on, we will conduct an assessment every half a year, and will conduct the examination results on the website of shoe and clothing city and the market bulletin board.

It is understood that at present, Licheng District has established 6 integrity demonstration markets, of which Putian arts and Crafts City and Putian shoe and clothing city are the only 2 state-level credit demonstration markets in the city.

There are 12 demonstration markets of various types of integrity in the city.

The shoes and clothing City Management Committee has also worked with the Putian Footwear Association to establish a public service platform for SMEs in the footwear industry of Putian, and a public technology service platform for the footwear industry in Fujian province. Through the integration of the resources of the 2 platforms, the relevant service functions have been optimized and upgraded.

In May last year, the CMC invited experts from Alibaba to come to the shoe and clothing city to analyze and explain how shoe industry could better sell on its network platform, and contacted the Alibaba company in the shoe and clothing city to hold the 6 phase "China made Putian shoes" sampling campaign, which has successfully promoted the display and marketing of Putian's own brand footwear products.

The shoe and clothing company participated in the 2015 China Footwear Industry Supply Chain Summit (CSIS) and the brand event of the year, which was held in Huicong net in, and won the first prize of the most popular service institution in the year.