How Strong Is Nike Nike And Adidas Adidas PK ADI'S NMD Powdered Power?

Nike Nike and Air Jordan series have been firmly in the shoes of the world's shoes, and Adidas Adidas has stayed too long in the position of second brother.

According to the 2015 most valuable brand list of Forbes, the eighty-third place Adidas and eighteenth ranked Nike are close to 700 billion dollar market capitalization assets. This gap is hard to surmount for a short time.

In addition to competing for athletes and star designers to join and endless planning, the lack of innovative design over the years has been one of the main reasons why adidas has been overwhelmingly abandoned by Nike.

Innovation is the kingly way.

In 2012, Adidas finally woke up, and John Whiteman and Gerd Manz, the two heads of R & D department, developed a new technology called Cushion Cushion technology -Boost.

The launch of the Pure Boost in 2013 immediately attracted the attention of the industry and sports circles. After that, Nic Galway, vice president of global design, repacked Boost technology, promoted Ultra Boost and Kanye West dominated Yeezy Boost style, plus the limited sale market strategy, emphasized that no replenishment would be made, making a very effective rush buying phenomenon, the popularity of the explosion lamp and the strong sales volume.

Nic Galway joined the adidas as early as 1999 and worked in automotive design.

During the 17 years of his German sports giant, he had planned Adidas by Stella McCartney, Y-3, Yeezy and other cooperation. Many of the classic shoes such as Pure Boost, Y-3 Qasa, Tubular and Qasa were all under his leadership.

In this short span of two years, adidas has indeed been effective in innovating technological innovations.

It is fair to say that Boost and Primeknit technology are in fact different from the Flyknit and Nike Lunarlon developed by Nike many years ago. They are both applied to the research of fabric and slow shock technology, but the fresh feeling of Adidas brings unprecedented vitality to the brand.

In the last 10 months, Adidas also brought the first Futurecraft 3D to 3D printing technology. Tailored Fibre technology believes that it can replace Primeknit in a short time, showing Adidas's vision for the future.

Adidas cooperates with Parley for Oceans, a marine commonweal organization, to use marine plastic waste to produce 3D print soles with recyclable polyester and fishing nets, and to display the possibility of Futurecraft 3D to the public.

Can all of these things persuade Nike fans over the years? Also look at the trend of Adidas Originals NMD shoes released at the end of last year.

The essence of the design of the classic running shoes Micro Pacer, Rising Star and Boston Super is to assemble the brand's unique EVA compression particles, slow shock, Boost midsole and Primeknit shoe braid technology, making NMD the most successful product in recent years after Yeezy and NMD.

This time, we went to Nic Galway to talk about the design concept behind NMD.

NMD is a vision for the future

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"At the initial stage of design, I do not want the team to create around the name, so simply use the code" NMD "to start the design work, and then change the official name in the later stage.

In the end, everyone was absolutely sure that the name was very smooth, so the shoe was officially named NMD.

When people ask what NMD means, I will say that NMD represents how to decide your future, because this design formally follows the classic design of Adidas Originals and its vision for the future.

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"In 80s, people had unlimited vision for future technology. The Internet began to appear in the public and the birth of Apple's first Mac. It seems that at that time, every product was designed for the future, for example, the Micro Pacer launched in Adidas in 1984 was a very avant-garde product, and the timer was placed in the tongue. Now, even apple is still making electronic watches, so I hope to bring the social atmosphere that I was eager to technology to now, through the past silhouette and the cultural foundation of adidas Originals, to bring a truly futuristic design.

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Function of daily use

"Adidas Originals has a long history and rich science and technology, so in NMD design, we especially want to emphasize Boost technology.

In the early production of Pure Boost, we felt the comfort of this technology, and even surprised when Kanye or Pharrell was tried on it.

Later, we further improved, enhanced its stability, and produced a pair of shoes that could be worn all day long and comfortable.

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In the days to come, whether Adidas is pferred or not, adidas has given consumers a clear answer, and the monopoly of Nike will face major challenges.

In March 15th, Adidas Originals has been released more and more. Among them, a number of NMD shoes will be released in full, including NMD R1 Primeknit Monochrome Pack, a variety of new matching colors and new versions of Chukka and City Sock that have been released for a long time.