Textile Supply Side Reform Is Highly Concerned

The structural reform of the supply side has become a hot topic in the two sessions this year. The reasons are closely related to China's economy entering the new normal and the need for pformation and upgrading to seek new growth momentum.

The textile and garment industry is a typical traditional industry. The central government puts forward the requirements of supply side structural reform, such as capacity reduction, inventory elimination, deleveraging, cost reduction and compensation, and so on. Every job can be correspondingly one in the textile and garment industry.

As a traditional industry with a high degree of marketization, the supply side structural reform of the textile and garment industry has its own industry characteristics. The specific practice of the reform will have different emphasis on different industries, but at least four principles should be grasped in the reform.

First, green is the prerequisite for development.

Premier Li Keqiang in the "government work report" explicitly called for "strengthening environmental governance efforts to promote green development to achieve new breakthroughs.

To control pollution and protect the environment is closely related to the health and sustainable development of the people. We must push forward vigorously and make a decision to go out of a win-win road for economic development and environmental improvement. Chen Jining, Minister of the Ministry of environmental protection, stressed at the NPC and CPPCC news conference that iron fist must not be soft in dealing with pollution and strictly prohibit pollution from going up to the countryside. The draft "13th Five-Year plan" issued at the two sessions has been put forward in accordance with the specifications of constraint indicators. During the "13th Five-Year" period, the total chemical oxygen demand of the main pollutants in the country decreased by 10%, ammonia nitrogen reduced by 10%, carbon dioxide decreased by 15%, and nitrogen oxides reduced by 15%.

Green development is a familiar word for the textile and garment industry. Although the environmental protection work of textile industry has been promoted for many years, there are still a lot of work to do.

The summary of China's textile industry development report in 2015 is: "the emission standard of air pollutants in textile and dyeing industry" is coming soon, which has further increased the pressure of environmental protection tasks in the industry.

Various standards do not have pitional period, the total amount of pollutants emission reduction task is heavier, and so on, and the vast number of small and medium-sized textile enterprises have a limited capacity to cope with the obvious contradiction.

The urgency of the problem is that the "13th Five-Year plan" set a time limit for pollution control.

China can not do without textile, textile can not have no printing and dyeing, printing and dyeing must be green, this is the logic of development.

The whole industry should be clear, green development without reservation, green development without distraction, green development without retreat.

It is a prerequisite for the development of all the pollution factors produced by the textile and garment industry to be "squeezed clean".

Two, innovation is the first driving force for development.

This is a high summary of the importance of innovation in prime minister Li Keqiang's government work report this year.

The government work report puts forward three requirements: first, to strengthen the main position of enterprise innovation; the two is to give play to the multiplier effect of mass entrepreneurship, innovation and "Internet +", and the three is to deepen the reform of the management system of science and technology and expand the autonomy of universities and research institutes.

In terms of technology, products, quality, management, means and so on, innovation can run through the whole process of textile and garment industry.

For the strong, innovation should be the norm for enterprises to survive. When we are in peace and danger, we can expect the strong to be strong. For the weak, innovation is the carp jumping the dragon gate, and a breakthrough is not uncommon. No matter the strong or the weak, the starting point and footing of innovation should be to build the core competitiveness and find the motive force for sustainable development.

Of course, there is a strong sense of calmness and innovation.

We also hope that those companies who have had a good day will focus more on innovation.

After all, the ability of trial and error and the ability to pursue new technology and new means depend on the existing business.

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Three, study the demand side and lead the demand side.

Premier Li Keqiang's "report on the work of the government" proposes to tap the potential of domestic demand, expand and develop more space, and promote effective docking of supply and demand.

The national development and Reform Commission submitted to the general assembly for deliberation on the implementation of the plan for national economic and social development in 2015 and the report on the draft plan for national economic and social development in 2016.

Lead new supply to form new impetus.

Li Yining, a member of the CPPCC Committee, suggested that the reform of supply side structure should focus on product personalization, service humanization and brand internationalization, leaving the needs of customers at home.

Yes

There are many jobs that can be done in every link.

The textile machinery industry is big but not strong. It can not stop a large number of enterprises from taking pride in importing equipment; the terminal industry is large but not loud; the brand lacks the power to attract the people; the short board of the industry is the goal of supply side reform, finding that the short board is to find the direction to enhance effective supply; to explore new demands with innovative thinking and to realize the guidance of new demand is the rich ore that the textile and garment industry has to dig for effective supply.

Four, honesty is golden.

Han Changfu, Minister of agriculture, was surprised at the press conference of the two sessions: "there have been problems in the dairy industry. The market lacks information on milk, and a large number of Chinese people rush to buy milk powder abroad. This is a disgrace to the Chinese dairy industry". Dong Mingzhu, the NPC deputy, hit the nail on the head: "the Chinese go abroad to buy daily necessities, the consumer is not the consumer but the Chinese manufacturing industry.

Where is our own problem? Not only is it lack of technology, but what is lacking is our commitment and honesty.

The electric rice cooker and the toilet lid are not complicated technologies. Why do consumers want to buy them abroad? That is because many of our businesses in the past did not trust honesty, deceived consumers, and made consumers doubt about the quality and credibility of Chinese products.

The problem of honesty and credit affects not only the domestic market, but also the upgrading of the image of Chinese clothing products in the international arena.

The problem of honesty is not confined to milk and toilets.

Has there been any omissions in the market for clothing and home textiles products? Cashmere sweaters can be cashmere less and cashmere less. Down eiderdown can be reduced or mixed with something else; fabrics can shrink and fade; Zhang three can not play Li Si's brand, and so on.

TV stations even appeared to guide consumers to know how to fake a fixed column.

Just imagine that in such a market environment, it is possible to stay in the domestic consumer demand for international brands.

In short, even if we achieve green production and innovation, and constantly try to find effective supply, if there is no good faith to support consumer confidence, the market will veto.

In this sense, the supply side structural reform of textile and garment industry is a systematic project which requires long-term efforts of all parties concerned.

The reform should realize the optimization of industrial structure, the upgrading of product structure and the change of behavior consciousness at the same time.

Anyone who sticks to the old road by means of bad habits may die. Whoever can adapt to change and take the initiative to change will win the future.