Some Of Quanzhou'S Listed Apparel Companies Are Particularly Pleased With Their Achievements.

Recently, some listed clothing companies in Quanzhou released annual reports and performance bulletins. Although the number of enterprises that announced their performance is not large, many enterprises, especially the Hong Kong stock market, performed very well.

Although A share companies are slightly inferior, they are also actively developing new businesses, trying new sales models, and seeking breakthroughs for themselves.

Business performance is getting warmer.

In 2015, the clothing industry was not easy.

However, the recent annual reports and bulletins released by some listed clothing companies in Quanzhou show that some enterprises' performance is gradually getting warmer.

Early last month, CABBEEN released its performance bulletin.

In 2015, CABBEEN's total revenue increased 23.5% to RMB 1 billion 357 million yuan, and net profit increased 22.1% to RMB 288 million yuan.

The number increased to 1139.

Last week, the company released its 2015 earnings report.

The total revenue in 2015 increased by 10.53% to RMB 2 billion 689 million yuan, and net profit increased by 12.7% compared to the same period last year, reaching 625 million yuan.

In addition, many other business indicators of Li in the reporting period are also better than those of the same industry, and have been affirmed by investors.

By contrast, the performance of Quanzhou's clothing companies in the domestic market is slightly worse.

According to the performance Bulletin released by the former seven wolves, the total revenue of the company in 2015 was 2 billion 463 million 332 thousand and 800 yuan, up 3.02% from 2 billion 391 million 34 thousand and 800 yuan in the same period last year, with a total profit of 257 million 603 thousand and 200 yuan, a decrease of 26.15% compared with 348 million 812 thousand and 200 yuan a year earlier, and a net profit of 272 million 450 thousand and 900 yuan, which was 288 million 707 thousand and 100 yuan lower than that of the same period last year.

In addition, information shows that the company has been in good financial position for nearly three years, and its asset liability ratio is still low. From the end of 2012 to the end of 2014, the assets and liabilities ratio of the company is 21.67%, 32.25% and 29.36% respectively, and the long-term debt paying ability is strong.

Electricity supplier is still the main engine

For CABBEEN's upswing, CABBEEN President Wu Shaoqiang said the increase in sales in 2015 was largely due to the promotion of e-commerce.

It is understood that from June 2015, CABBEEN began selling in Tmall, Jingdong, micro mall and CABBEEN official website. Although the time of doing business is relatively late, CABBEEN has made gratifying sales in e-commerce.

According to the financial report, CABBEEN e-commerce sales revenue of 133 million yuan, accounting for 9% of the total income.

This also lets CABBEEN pay more attention to sales on the electronic business platform. Chairman Yang Ziming said that in 2016, investment will be increased in this regard.

There are four sales modes, including traditional wholesale, consignment, direct marketing, electricity supplier, and enterprises are changing from traditional wholesale to three.

At present, CABBEEN's affiliate stores account for 33% of sales channels, and this figure will reach 50% in 2016.

Compared with the traditional wholesale mode, affiliate sales mode can quickly improve the viscosity of terminals and brands, enterprises can better control the terminal price, and can react quickly to market changes.

At the same time, distributors have less pressure on consignment mode, and light assets are easier to attract distributors.

In the recent "subversion of the present and the future" of the new product launches in the autumn, Mr. Li shared with the dealers across the country the strategic plan of "Internet + Li" in 2016.

Li Lang also said that in addition to continuing to take Tmall as the main online sales channel, the company will jointly promote the growth of its performance with the power of "Internet +".

At that time, the seamless connection between WeChat platform and retail store resources will be realized, so that consumers can easily enjoy the services purchased through WeChat platform and try out in nearby stores.

Innovate more business models

Nowadays, economic growth is slowing down, and garment industry is not as good as before.

Many garment companies seek change, in addition to trying out the sales mode of e-commerce, including more innovative formats, so that consumers can get a better purchase experience.

According to the performance report of the seven wolves, the total operating revenue of the company during the reporting period increased from last year, mainly due to the newly increased needle spinning business in the second half of 2014. The business contributed more business income in the current reporting period, but the gross profit margin of the needle spinning business was relatively low, which contributed less to the total profit.

Unlike the seven wolves who set foot in the new business, CABBEEN is pushing the new experience.

In 2015, CABBEEN Pavilion 33 was born. It is not just a clothing store, but a collection of many different elements. The more than 1000 square meter space integrates many elements such as fashion, shape, home, flower, dessert and so on.

After the first CABBEEN opened in Shanghai in June 2015, more than 10 had been opened by the end of 2015. Yang Ziming hopes that CABBEEN 33 hall will be able to compete with Muji in the future.

And Li Lang vigorously strengthened the sub card, and built a good pattern of promoting the main card and sub card together.

In 2015, the number of shops in the group was 2985, of which the main brand LILANZ dropped to 2660, while the subsidiary brand L2 increased to 325.

After a reasonable adjustment, LILANZ revenue rose 11.4% to 2 billion 450 million yuan, while L2 also rose to 232 million yuan.

From the sales mode to the business mode, in order to cope with the relatively severe industry situation,

Garment enterprises are actively exploring new development models.

And facts have proved that as long as we actively seek the reality of enterprises, there will be new models suitable for ourselves.