American Apparel Brand American Apparel Launches Luxury T-Shirt

American Apparel, one of the first shops opened in 03 years, has more than 110 shops in the United States and 35 major cities in the world, with sales of US $250 million, but in recent years,

The performance has been going downhill, and scandals and barren income have brought the once famous brand into bankruptcy. The founder and creative director of Dov Charney, the brand, was also dismissed.

The reformed American Apparel recently said it would introduce a luxury T-shirt as its classic brand.

Cynthia Erland, senior brand marketing officer, points out that the company is planning to implement further promotion strategies and launch a luxury T-shirt called "The Perfect T-shirt".

According to Cynthia Erland, this will be a major plan for American Apparel.

American Apparel has always been the most basic single item, but American Apparel has always been short of a product that can truly represent the brand, so the company decided to launch a luxury T-shirt belonging to the classic brand.

American Apparel's existing T-shirts are still very good, but the brand thinks there is room for improvement. They think they can get better.

Fashion is changing, and the trend is changing. The whole industry is making progress.

So American Apparel hopes to find all kinds of people to shoot the extravagant T-shirt advertisement, which is launched this time.

Not only advertising elements, but also telling consumers that American Apparel has come back.

When asked whether the brand will adhere to sexy marketing route, Cynthia Erland said: "the market liquidity is very large, fashion is also changing and developing. The brand model chosen by American Apparel will be more real and independent, and whether it will adhere to the sexy line depends on the interpretation of the model itself."