The Mystery Of The Environment Design Of The Experience Marketing Store

The experience center's internal and external environment design is one of the marketing strategies that must be emphasized by the experiential marketing chain enterprises. Because of the particularity of the wide distribution of chain stores, each experience center represents the image of other stores in the region, and even represents the overall image of the enterprise.

Therefore, we must provide a comprehensive, pleasant, healthy and beautiful experience and experience for the experiencer through attracting external experience and feeling inside the experience center, so as to attract more experiencer to patronize and consume, so as to realize the value of terminal experience sale.

The external image of experiential center is the first overall image of the customer experience center, which affects the overall impression and experience of the customer experience center.

A good and attractive exterior image can attract more past customers to stop and wait, so that they will be interested in stepping into the door of the experience center, making product experience and attracting them to buy products in the store.

Therefore, the store image should be novel, unique, clear, elegant and unique.

Usually experience center external image design includes the following aspects: the center name, enterprise logo or product trademark, advertising sign, building appearance, facade and entrance and window design.

One

The design of the name is generally simple and easy to understand. Avoid the occurrence of unfamiliar words. The name should be clear to people, not vague and even discouraged.

The basic requirements for the design of the center name include the enterprise area, the name of the enterprise name and the products or items, and the mode of operation. If it is a chain enterprise, the name should be relatively unified.

For example: Beijing old partner Medical Technology Co., Ltd. in the hundreds of experience centers in the country is unified as the "XX partner health free experience center", of which XX represents the geographical area, such as "Beijing four Sihui partner health free experience center", "Shandong Wucheng wife's health free experience center" and so on. From this we can also get the following information: the key word or trademark is "wife", the enterprise is engaged in the health industry, the experience mode is free experience, does not charge any fees.

2. enterprise logo or product logo

The design requirements of logo or trademark are beautiful and generous, and the design should be interpreted according to the connotation expressed by logo or trademark. Usually, if the company is not newly established, it will use its original logo to give people a visual impact.

A beautifully designed trademark will give people a deep impression and bring a long aftertaste.

The trademark of Beijing Laotian Medical Technology Co., Ltd. is a red "wife" of two characters. The two words are linked together into a "heart" pattern. It is easy to understand from the trademark that the service group of the enterprise is the middle-aged and old people. It symbolizes mutual help, mutual love, eternity, dedication and health, and the trademark design is thought-provoking.

Three

The purpose of advertising signs is to attract more people's eyeballs so that they can see the location of enterprises or identify the information we want to convey to the public in busy downtown areas or dense neon lights.

Therefore, signboards strive to be concise, individual and distinctive in the choice and design of words or patterns, and convey the information we want to convey very accurately.

The signboard is the first card that the experience center gives to customers. We must strive to be clear and clear and not to be so mystifying that people can not understand your advertising appeal.

4. building appearance

The appearance of the experience center building should be in harmony with the surrounding buildings. The style is unique and novel, giving people a sense of safety and reliability rather than danger and illusion.

Let the experiencer experience the steadiness, stability and integrity of the enterprise from the appearance of the building.

This embodiment depends on the color and decoration of the exterior of the building.

Architects and designers need to be careful.

Of course, the appearance of the building should have the characteristics of industry and the existence of modern popular elements.

In order to attract customers more and give customers the same experience, they can combine the characteristics of products and companies to make the appearance of the building novel and distinctive.

5. facade and exit

The facade and entrance should be designed according to the specific conditions such as product type, product grade and so on. The design of facade and entrance is the most important part of the experience center architectural design.

If the products are high-end products, such as Chinese tobacco, small panda smoke, Wuliangye, Moutai wine and other high-end products, then the facade design must respect Yong Ronghuagui, show the store taste and momentum, high input costs.

If we fail to design the facade and the entrance and exit, the quality and quality of the goods sold in the store will be under suspicion.

Six

Window design is part of the facade design, and also the first exhibition hall of the experience center's external publicity. Therefore, when designing the window, we must have new ideas, distinct themes, beautiful displays, and reflect the experience center management characteristics.

Designers are usually required to use the specific lighting, ornaments, text, video and other tools to foil products, so as to achieve the effect of wide publicity.

Stimulate customers' patronage, experience and purchase through sensory stimulation.

Window design should consider product characteristics and customer perspective, highlight the characteristics of products, so that customers can easily experience the charm display.

Theme design or starting from emotion, or from thinking into questions, thinking and associating with customers, and then making customers enjoy the beauty.

The display of windows should convey the idea of the shop, not only enable customers to see the internal environment of the experience center, but also stimulate customers' interest through sensory experience.

The height of window design should be centered on the adult position and the most pedestrian street or the most prosperous side.