Textile Industry: Increasing R & D Investment And Expanding Effective Demand

In 2015, under the situation of insufficient overall demand in the international market, China's textile and clothing exports decreased by 4.9% over the whole year.

While the overall situation of foreign trade is serious, the export volume of 2015 has achieved a gratifying achievement of an increase of 20.5% over the same period.

Reducing the number of industrial workers on the production line and effectively reducing the cost is a "subtraction".

Similarly, if we want to do well in the supply side reform, we will do "addition".

In the major indicators of economic and social development mentioned in the 13th Five-Year plan outline (Draft), the input intensity of R & D funding should be from 2.1% in 2015 to 2.5% in 2020. This shows that the state has put forward higher requirements for enterprises to increase R & D investment in terms of innovation drive.

From the perspective of textile industry, relying on technological innovation, updating equipment and innovative brand to enhance industrial development has become increasingly urgent. This is also the most effective way for textile industry to carry out structural reform on the supply side.

The export volume of Meng LAN home textile products increased by 32% over the same period last year in 1~2 months.

The reason is that Qian Yuebao believes that one is due to the effectiveness of technological innovation and upgrading of technology and equipment, and the two is to comply with the market.

New demand, increase investment in research and development, strengthen the right

The application of new materials, new processes and new fabrics will make products better meet the consumption needs of the Japanese market and become marketable. Therefore, they will be favored by foreign businessmen and continue to add orders.

In the first two months of this year, monland's exports to the Japanese market not only did not drop, but was constantly added orders and orders by Japanese customers.

Take the cushion as an example, a series of styling orders can achieve 1 million 200 thousand.

The dream orchid group focuses on the different needs of the United States and Japan, and provides customers with a wealth of product design options, so that buyers can have sufficient selection space, especially around the target market's culture and consumer demand characteristics to design products to attract customers.

"This is also due to our efforts to increase R & D and development of new products, and the intensity of R & D input has exceeded 2.5% of the" 13th Five-Year plan "requirement, reaching 3%, far exceeding that of many enterprises in the textile industry.

In the future, we should not only continue to strengthen our work in this field, but also plan to customize the home textile products, so that consumers can choose the design of home textile products through the Internet and tailor their own exclusive products.

The style and pattern products can really realize the active adjustment from the side of the supply side, promote the pformation and upgrading of enterprises, and enhance the comprehensive competitiveness.

Qian Yuebao representative added.