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    Zhu Zhangjin: Is There Really No Way Out For Traditional Industries?

    2016/3/14 12:05:00 10

    BrandCraftsman SpiritMarket

    Zhejiang Carson Industrial Group Co., Ltd. leather workshop.

    The delegation of Zhejiang is discussing.

    Zhu Zhangjin representative interviewed by reporters.

    "On the other hand, people are buying large quantities of toilets, electric cookers and other consumer goods abroad.

    brand

    Unsalable and difficult to operate.

    I think there are crises and business opportunities. "

    Zhu Zhangjin, the party secretary of Huafeng village, inclined Bridge Town, Haining, Zhejiang, has a personal experience.

    He made leather industry for more than 20 years. In this field regarded as a traditional industry, the Zhejiang Carson Industrial Group Co., Ltd., founded last year, exports increased by 30%. In 1 and February this year, exports increased by 30% over the same period last year.

    Is there really no way out for traditional industries? Zhu Zhangjin's practice shows: "traditional industries also have market, and lack of high standard and high quality products.

    Most of the consumers in China buy high quality brand products, which reminds us that there are market and business opportunities in high quality and high quality.

    In this year's report on the work of the government, we put forward the idea of "cultivating excellence".

    Craftsman spirit

    Zhu made a deep impression: "for the supply side structural reform, at present, the supply of low-end products exceeds demand, and the high-end demand space is still very large. We have to open up and meet the needs of high-end and high-end.

    market

    "

    Talking about the pformation and upgrading of enterprises, Zhu Zhang Jin first thought of talents.

    His company hired 25 years ago to invite European technicians.

    At that time, the cost of hiring foreign staff was very high, and many people could not understand it.

    But practice has proved that the quality consciousness and design concept that it brought were scarce at that time, which ensured the high quality of products.

    Secondly, the development of small and medium-sized enterprises in China also needs more help from government departments in talent policies, financing channels and tax preferences, so as to enhance the willingness and confidence of technological upgrading of enterprises.

    Besides, quality control is also important.

    Zhu Zhangjin said that many products in Europe, America, Japan and other countries were produced in China, including some Japanese toilets covered by wild nuts. Some of them were produced in Hangzhou.

    The raw materials and design are the same, but the export products are checked by the foreign party, and the quality standard is higher than the domestic products. "We need to set up higher and better standards and strictly implement them in place."

    Zhu Zhangjin believes that in the era of globalization and information, enterprises must have a long-term vision, constantly train more professional senior talents, and develop high-end products that are invincible. "I have confidence in Chinese manufacturing, and I believe that in the near future, national brands will also let consumers buy and buy them vigorously."

    Narrator: Zhu Zhangjin, deputy to the National People's Congress, the party secretary of Huafeng village, Haining City, Zhejiang, chairman of Carson group.

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