Online Shopping Activist Case High, Ma Yun Also Took The Initiative To "Fight Fake".

2015

The city market supervision bureau reported complaints data analysis report (hereinafter referred to as the "report") showed that in 2015, 62772 complaints were received, accounting for 70.68% of the total complaints, and 26044 complaints of service categories, accounting for 29.32% of the total complaints.

Among them, the top five of commodity complaints were: clothing shoes and hats 12260, accounting for about 20% of commodity complaints, 9250 of food products, 15% of commodity complaints, 6822 of household products, accounting for 11% of commodity complaints, 6080 of communications products, accounting for 10% of commodity complaints, 4581 of household appliances, accounting for 7.30%% of complaints of commodities, and 6080 of vehicles, accounting for the complaints of commodity complaints.

The report shows that in 2015, there were 62313 complaints and complaints related to online shopping, an increase of 100.34% over the same period last year.

Among them, 47308 complaints, an increase of 120.44% over the same period last year, 3483 reports, an increase of 119.06% over the same period last year, 11522 consultations, an increase of 43.08% over the same period last year.

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Look, the main problems are quality problems, after sales service, unfair competition (false propaganda, false exemption from activities), improper advertising slogans, unfulfilled promises (including undeliveries on the date of commitment), account funds and so on.

And in March 8th, chairman of Alibaba, Ma Yun appeared.

Group platform governance Department pledge meeting, he said at the scene categorically, "Ali people fight for their own sake, but also for the next generation, do not want everyone to live in a society that is true and false."

Ma Yun pointed out that Alibaba's platform management department is not "anti fake Ali team", but "anti fake national team".

Alibaba is going to build a "China's most thorough and professional anti-counterfeiting and intellectual property protection team" in the next three to five years, so that the fakes can completely lose their living space and take all the measures they can take to combat fake products and protect intellectual property rights.

At the same time, cracking down on counterfeit goods can not hurt innocent people. There must be no "killing one thousand rather than letting go." we should introduce professionals to play professionalism and find out those dishonest people from thousands of honest people.

At present, Alibaba has more than 2000 employees who are in charge of counterfeiting, and 5000 other social volunteers are actively involved in anti-counterfeiting.

Data show that from April 2015 to September, Alibaba sent 717 clues to the law enforcement agencies to sell fake groups (excluding daily casual clues), and 330 cases were filed by law enforcement agencies all over the country, and 279 cases were detected.

Meanwhile, Alibaba helped the police destroy more than 600 dens of counterfeiting, warehousing and selling, and arrested 715 suspects.

On the same day, Alibaba group's online shopping platform Tmall upgraded its after sales guarantee again and launched the "quick return" service.

In the future, quality consumers put forward 7 days no reason to return the application, can enjoy the return application 0 seconds response, rookie door-to-door retreat, extreme refund and other full link, one-stop return experience.

From start application to refund account, the fastest takes only 2 hours.

Alibaba group's big data marketing and promotion platform Ali mother announced that in 2015, Ali mother has blocked 46 million malicious promotion, effectively purifying the Internet marketing environment.