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    Traditional Enterprises Must Abide By The Law And Not Sell Fake Products When They Enter The Internet.

    2016/3/12 8:58:00 30

    Clothing BrandGuangzhou BrandInternetTo Xiao Mei

    Xiang Xiaomei, director of the National People's Congress and director of the Institute of industrial economics, Guangdong Academy of Social Sciences, told reporters.

    Clothing industry

    The pformation and upgrading is particularly important for Guangzhou, a city of Commerce and commerce.

    The garment industry should take the road of individuation, branding, high-end and customization, and complement each other with the Internet to get room for development.

    Xiang Xiaomei pointed out that the clothing industry is a labor-intensive industry, and it is also a dominant industry in Guangzhou.

    Besides the manufacturing industry, the clothing industry in Guangzhou is also quite developed, which has a great impact on the whole province, the whole country and the whole world.

    She believes that the pformation and upgrading of the garment industry first is the integration of traditional industries and cultural industries.

    "The garment industry should be integrated with culture, which will endow traditional industries with new cultural connotation and inject new vitality.

    There is vitality and connotation, which can be developed to high-end market. "

    Because of the clothing industry

    brand

    It is particularly important for Xiao Mei to think that only by building Guangzhou's own brand can Guangzhou's garment industry develop.

    Because more and more enterprises are aware of this problem, more and more enterprises now own their own brands.

    In addition, the design is particularly important in building brands.

    Design is essential regardless of style or material.

    "The garment industry in Guangzhou is upgrading from the generation processing to the independent brand.

    This requires us to expand the influence of the brand and expand the sales channels such as Canton Fair and wholesale market. "

    Xiang Xiaomei said, "we should turn the major commodities into brand goods, turn the general wholesale into brand marketing, and upgrade the clothing industry as a whole."

    Xiang Xiaomei believes that the upgrading of the garment industry can not be separated from the Internet, so that the apparel industry can combine online and offline, and create differentiated market for different consumer groups to form a dislocation development.

    It is necessary to make the whole garment industry bigger and stronger, instead of blindly competing at low prices, forming a vicious circle.

    "

    Clothing industry

    We need to build our brand through the Internet, enhance our brand image, and we need to maintain a smooth sales channel through the Internet.

    NPC deputy Yuan Zhimin: clothing industry "touch net" should combine its own conditions and needs.

    With the rapid development of the Internet, all walks of life have been "touching the net".

    But for many traditional enterprises, the pition to embrace the Internet is not easy. Rashly action will cause enterprises to get into trouble.

    Yuan Zhimin, vice chairman of the National People's Congress and Guangdong Provincial Federation of industry and commerce, said that the clothing industry should not be caught in line with its own conditions and needs.

    Yuan Zhimin said that now the competition of enterprises is not homogeneous competition, but individualized and customized competition.

    In the traditional clothing industry, the clothing industry in Guangzhou used to be much more productive than who made it cheaper.

    But this road is now dead.

    "Why are some garment companies closing down? Why? Because the products they produce are not the quality, but the prices."

    Yuan Zhimin said, "the cost is here, and you can sell the price lower than the cost, can you survive?"

    Yuan Zhimin believes that the clothing industry can no longer use traditional thinking to do it, but to operate with a vision of development.

    Yuan Zhimin believes that the structural reform of supply side requires enterprises to clarify the relationship between supply and demand, "what the market needs and what we produce."

    Speaking of the clothing industry touches the net, Yuan Zhimin indicated that the enterprise needs the pformation to upgrade, but is not what fire turns.

    "Touches the net is a method, the key to touch the net or not is to combine all its own conditions and needs, and not to go all the way."

    CPPCC National Committee member Sha Zhenquan: traditional enterprises must abide by the law and do not sell fake products when they enter the Internet.

    The structure of a healthy industry should be both high-tech enterprises and garment factories.

    Sha Zhenquan, a member of the National People's Political Consultative Conference and professor of the school of Business Administration of South China University of Technology, pointed out that the traditional industries are entering the Internet vigorously. This is the pformation and upgrading brought about by the industrial replacement.

    But he believes that the pformation of garment enterprises into the Internet, we must pay attention to law-abiding management, do not sell fake goods.

    "I personally support the development of enterprises in the Internet, but we must compete on an equal basis. Online businesses should bear the same tax and lawful business obligations as those under the line.

    The phenomenon of not paying taxes and selling fake goods is absolutely not allowed. "

    Sha Zhenquan believes that, like someone paying rent taxes and fees to do business on the pavement, someone who sells them on the street is too unfair.

    "It is really good to do well only in a fair and just way."

    Sha Zhenquan believes that the supply side structural reform wants to strengthen quality supply from the production field, reduce inefficient supply, expand effective supply, support enterprise innovation, develop new industries and provide marketable products.

    At present, the tax burden of Chinese enterprises is still heavy, which makes it impossible for enterprises to invest in innovation continuously, and it is difficult for them to provide competitive competitiveness.

    market price

    。

    He hoped that the government could appropriately reduce taxes, improve the enterprise's ability to innovate, stimulate consumption, connect supply and demand, and achieve structural reforms on the supply side.


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