Door-To-Door O2O Garment Customization Enterprises Expand Rapidly

Last Wednesday, Xiao Chen was there.

The tailor room has been customized.

This is the first pair of trousers he has custom-made in recent years.

Although there has been a demand for customized clothing, the high cost has blocked him out of the gate.

Xu Xiaojie, a Metersbonwe attendant, said, "the price of pants is mainly determined by fabric, and the price ranges from 199 yuan to 299 yuan.

Because the price and the price of the finished pants are almost the same, customers respond generally better.

Nowadays, like Xiao Chen, there are more and more consumers who choose to make their own costumes. Their rising consumption desire is closely related to the efficient way of purchasing the Internet.

"Along with the deep integration of information technology and industrialization, the production mode of assembly line industrialization has greatly reduced the cost of customized garments, and some custom made garments will even be lower than those of shopping malls.

Clothing. "

Industry leader red collar group project manager Sun Jiangxuan said.

199 yuan can be customized quality casual pants.

"The data have been recorded, and the pants will be sent to your home in about a week."

Miss Xu, the servant, sent away Xiao Chen to prepare data for the next customer who came to customize trousers.

Xiao Chen didn't know that Metersbonwe had tailored service. He saw the billboard at the entrance of the hall before going upstairs.

"To tell the truth, the most exciting thing for me is the price. 199 yuan can be customized for a pair of trousers. It's really a good deal."

Xiao Chen introduced the idea of customizing clothes for a long time. "Because of their height and body size, it is difficult to buy trousers that fit well. They are not too big waist or short trousers.

I have known some custom-made clothing prices are expensive, so I have dispelled such an idea. "

He said with a smile.

Last Saturday, Xiao Chen got the custom-made trousers from Metersbonwe. "Pants are surprisingly good, the size is very good, not long and short, and the waist of the waistband is just right.

Such a proportion of pants shopping malls will not be able to buy. "

Whether it's the type or quality, Xiao Chen is very satisfied with the trousers. "I will buy more customized trousers in the future. Not only is it fit, but the price is cheaper."

Xiao Chen said.

Like Xiao Chen, customers who value price performance are few, "the price of such a product is not much worse than that of the finished pants, so the customer's response is generally better."

Attendant Xu Xiaojie said.

According to Metersbonwe staff, Metersbonwe has launched the tailoring service since January this year for less than 3 months. At present, it only supports the production of casual pants and jeans.

Customers can only enter Metersbonwe's tailored shopping mall for two customization without repeated measurements.

Miss Xu revealed whether there will be a custom tailored service yet to be observed by the market, but new products will be launched in April, and the price will remain close to the people.

So far, only a few big cities such as Shanghai and Hangzhou have tailored services in the whole country. Only Yanan Road shop in Hangzhou can experience it.

O2O clothing customization enterprises are expanding rapidly

Some time ago, Mr. Hu, who was very busy, was determined to make a suit. Unlike Xiao Chen, he chose a clothing company providing O2O door-to-door service.

In addition to the price factors that make him heartbeat, providing door-to-door service is his favorite.

Like Mr Hu, the high cost performance coupled with the provision of door-to-door service has captured many people's hearts.

The process of volume measurement is much more complicated than imagination. There are 22 data in 19 parts, such as girth, waist circumference and crotch. The whole process takes more than 10 minutes. During this period, the staff kept reminding me, "straighten your legs and straighten your waist, please relax."

In addition to the detailed quantitative process, the staff also gave Mr. Hu great help in selecting fabric and matching links.

"I am not very good at choosing fabric and color matching. The staff ask me what color I like and what color shoes to match. They are very professional and the whole process is very convenient."

Mr. Hu said.

"The traditional tailor shops in Hangzhou customize a suit for less than 6000 yuan, while the clothing price is less than half of them."

Yi Fang CEO Fang Qin introduced that the high price performance ratio is the competitiveness of the people who live on clothing. It is the efficient allocation of resources under the line. The clothes people successfully control the cost and harvest the favor of many fans at the price of the people.

By the end of last year, it was less than a year since the founding of the people in Beijing. The big cities like Shanghai and Hangzhou have already found the figure of the staff of Yi bang. Besides Hangzhou, they already have 12 direct cities and two joined cities in the whole country.

"In mid and late 3, five or six cities in Guangzhou, Shenzhen, Nanjing and Nanjing will also be able to experience the tailored services of the clothes people.

Coupled with the expansion of more than 10 cities last year, by the end of this month, the number of cities that will experience our volume service will exceed 20.

Fang Qin said.

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Technological innovation has made the price of customized garments plunge sharply.

Most custom-made clothing is made by hand, such as an ordinary suit, which is designed by the designer, stitched by the tailor and stitched through a lot of processes before it can be completed.

Although such clothes are unique, the price of thousands or even tens of thousands of dollars is prohibitive for many people.

The reason why we can buy customized garments now is the application of big data and industrial 4 technology in this field.

"After more than 10 years of exploration, the red collar has realized the production of customized garments in the industrialized way. The data driven production process does not require manual intervention, and the production efficiency has been greatly improved."

Red collar group project manager Sun Jiangxuan said.

The red collar group used to be a traditional clothing manufacturer. Since 2003, red collar has begun the exploration and attempt of personalized garment customization system.

The experiment with 3000 people's factory lasted twelve years, through the application of big data and industrial 4 technology in each garment making link. The red collar solved the contradiction between customization and large-scale production, and formed a mass data customization system of personalized clothing with industrialized means.

The integration of information technology and industrialization has greatly improved the efficiency of garment customization industry. "Even after that, the price of customized clothing is lower than that of the market."

Sun Jiangxuan said, because of the reasons of sales channels, the price of some clothes in the mall is much higher than that of clothes.

There is no middleman's sales link directly to the consumer's customized clothing, the price will be reduced a lot. It is not surprising that the costumes of the same fabric are lower than the clothing price of the market.

"At present, domestic custom apparel only accounts for 5% and 6% of the clothing market. With the development of the customized garment industry, the market share is expected to grow significantly, and more and more people will choose the personalized products with high cost performance."

Sun Jiangxuan said.

Yi Fang CEO Fang Qin also expressed the same view that "the appearance of high performance price customization clothing has made it no longer a patent for a few wealthy people, and there is great potential for tailored clothing enterprises."