Promotion Of Women'S Brand In Shandong Shopping Mall Is New.

The promotion of the Spring Festival has just come to a close, and the "38 quarter" has become a competitive promotion node for all businesses.

In recent days, "her economic growth has been increasing."

"Goddess Festival", "Queen's Day", "goddess's Day"...

Businessmen launched various promotions, but only two words "women" became taboo.

Underwear and cosmetics are the main support for promotion in all kinds of sales promotion.

By the impact of the electricity supplier, sales discount gradually normalized, the original three or four days of promotion time, extended to two weeks.

In official dictionaries, women are the general term for adult women.

In real life, however, women usually call children children.

In order to avoid the word "women", the major businesses are struggling to name their promotions.

"Recently we were engaged in activities, 38 women..."

Recently, a saleswoman introduced a store's activities to a woman's clothing store in a shopping mall. When she spoke of the word "two", she suddenly swallowed up and swallowed her life, renamed it "38 quarter".

Reporters recently visited that the major shopping malls are scramble for the 38 quarter of time, early start a promotional war, grab earn "her economy".

However, on the 38 women's day, the word "women" has become the two word that many businesses can not avoid.

The reporter understands, this year many brand promotion war has started since March 3rd, some brand promotion has been extended to 17 days, lasted for two weeks.

"It used to be a festival like 38, and it was a three or four day event."

Promoters Xiao Sun said, the 38 quarter is just the season change, the businessman will take out.

Activities are becoming more and more active.

"However, there are not many models and models for promotion, so customers who want to pick up cheaper ones have to come earlier."

Xiao Sun said.

It is reported that by the impact of the electricity supplier, business super discount now enters the era of normalization.

"Now the discount sale is very frequent, and some newly listed ones will be discounted."

Xiao Wang said.

Tmall is the main "Queen's Day", while Juhuasuan is jokingly called "empress Festival". Suning.com's sword moves sideways, calling it "girlfriends Festival". Jingdong and vip.com call it "women's Day" directly.

All the merchants in the provincial capital are equally struggling. "Goddess Festival", "Queen's Day", "women's Day" and "girlfriends' Festival", only women's Day is not seen.

I believe that a bank's activity copy tells many women's feelings: "those who say" women's day, "please consciously punish the station.

"No one is willing to be called a woman."

Xiao Zhang said that women always feel that the age is over 40 years old, and the conditions are not very good. They usually care about customers when they greet customers, and never say "women".

She said that the younger female customers would be called "beautiful women".

"Do you still have that 40 yuan autumn coat?" many people are listening to friends to introduce "Mui Ming Hui" to rush the sales promotion, but the reply received was robbed.

A brand promoters said that the number of promotional products was limited, and a lot of ex gratia styles were attacked when they got on the shelves.

Recently, reporters in various shopping malls see that the promotional war has been in full swing.

Underwear, cosmetics and accessories become the main force of her economy.

Most lingerie brands not only take the preferential price of one price to occupy the promotion area, but also buy three gifts.

Some gold brands also played a campaign of 40 yuan per gram.

As the main purchasing force, women have fully produced their purchasing power.