Transformation And Upgrading Of Footwear Industry In Wenzhou: Help To Push The Shoe Industry To Nirvana

With the East

The standard factory buildings such as pformation and upgrading demonstration parks and other standard factories have been started construction and safety control, and the "three changes and one demolition" action has been carried out in depth. The Wenzhou municipal market supervision and Administration Bureau has successively introduced the enterprises to run the photos in a simple and convenient way, with flexible and convenient shareholding changes, and all quality sampling checks are free.

Six practical measures should be taken to enhance the priority, supporting services, planning and regulation, so as to provide all-round services for enterprises to set up a demonstration park for the pformation and upgrading of footwear industry in the eastern new area.

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Settling in the eastern new area is just a microcosm of the market supervision bureau assisting the pformation and upgrading of shoes industry.

As the vanguard of the shoe industry regulation standard, the market supervision bureau has been taking the "five strict five batch" as the starting point to explore the ice breaking recipe of the shoemaking industry, so as to help to push the shoe industry to nirvana.

Strict threshold, strict and unlicensed shoe enterprises.

As one of the four leading industries in Wenling, the shoemaking industry, although there are obvious regional characteristics and more complete production, supply and marketing industrial clusters, has not been fundamentally solved for these years, such as the limited development, the large scale of the scale of enterprises, the increasingly narrowing of the profit space and the lack of international competitive brand products.

Tong Qingbo, director of the market supervision bureau, detailed the shoe industry problem: there are lots of zombie enterprises and unlicensed business enterprises. These "low, small and scattered" shoe enterprises bring a lot of fake and inferior products and hidden dangers of safety, which make Wenling shoe enterprises vulnerable to development and growth.

Wenling shoe enterprises should pay more attention to quality rather than quantity.

To this end, in recent two years, the market supervision bureau has also been strict in the main body access, thorough investigation and unlicensed operation, crack down on fake and shoddy.

"For example, we require that all newly built shoes (including shoes and auxiliary materials production and processing enterprises) within the scope of this Municipality, with a floor area of not less than 100 square meters, can provide detailed production and business addresses, and meet the requirements of fire safety, construction safety and production safety.

It also focuses on the centralized production of goods, the distribution of commodities, the infringement of trademark intellectual property rights and the manufacture and sale of counterfeit and shoddy goods, and strictly investigates and punish illegal acts such as infringement of well-known trademarks, famous trademarks, exclusive rights of foreign registered trademarks, and unfair competition such as "naming famous brands".

The relevant person in charge of the market supervision bureau said that for unlicensed enterprises, the bureau adopts grid supervision, carpet inspection, routine inspections and special rectification measures to conduct unlicensed business operations.

Since last year, we have managed to operate 2978 types of licensed businesses without license, banned 1248 households in accordance with the law, and handled 1730 cases, and 91 cases were investigated and dealt with.

Strictly control quality and make brand promotion more convenient.

To improve the quality of shoemaking enterprises, it is also essential to improve the quality of shoemaking enterprises.

To improve the quality of the main body, in addition to fully promoting the "three years growth plan of small and micro enterprises" and increasing the intensity of the "shoe-making industry" of the footwear industry, the market supervision bureau has also focused its efforts on raising the brand of footwear industry, especially for the famous brand products, famous products and "made in Zhejiang" brand.

Not only is a single enterprise, but the market supervision bureau also takes the cultivation of industrial brand and regional brand as one of the means to pform the shoe enterprises. It guides footwear manufacturers, shoe makers, shoe soles, hardware accessories and other shoe auxiliary materials manufacturing enterprises to establish trademark brand strategy, grasping large industrial clusters, and expanding the scale of industrial brand clusters.

We have adopted the "one to one" support measures for shoemaking enterprises with the conditions of licensing. "Now, we are guiding the" Eagle Eagle footwear industry "and" foderong shoe industry "to create" China famous trademarks ". We recommend" Hui Tai sporting goods "and" bike sporting goods "to declare the famous provincial commercial standard.

At the same time, "we also rely on the three platforms of" Zhejiang shoes brand brand base "," Zhejiang injection shoes brand brand base "and" Zhejiang sports shoes brand brand base "to guide brand base enterprises and collective trademark enterprises to gradually achieve unified logo, unified packaging, unified quality and unified propaganda, so as to enhance regional brand value.

The use of "Zhejiang shoes brand brand base" and "Zhejiang injection shoes brand brand base", the use of "Ze Guo shoes", "stone sticky footwear industry" collective trademark, when declaring municipal famous trademarks will also tilt policy.

Decentralization, help shoe enterprises settled in the East

In recent years, the innovation and pformation platform of the eastern New Area, and the promotion of investment and promotion have made obvious achievements in industrial agglomeration. The industrial system of pumps and motors, automobile and motorcycle fittings, machine tool equipment and new materials has been initially formed.

With the development of Wenling entering a new normal situation, the East has implemented the important decision and deployment of the municipal Party committee and the municipal government to accelerate the pformation and upgrading of the industry. Last year, the planned pformation and upgrading of the shoe industry in the northern district was planned for about 290 mu.

In order to facilitate enterprises to settle in the eastern New Area shoe industry pformation and upgrading demonstration park, the city market supervision authority will put all the examination and approval authority under the Eastern Branch.

As long as it is settled in the eastern New Area shoe pformation and upgrading demonstration park enterprises can directly approve, step by step in the Eastern Branch, and the market supervision authority will also give more flexible policies in the midway of the demonstration park if there are equity changes.

"Not only that, brand name products, famous products," singles champion "and other brand cultivation, we will give priority to the eastern footwear industry pformation and upgrading demonstration base shoe enterprises to give policy tilt.

The person in charge said.

Li Tao, director of the selective inspection department of the State Administration of quality supervision and supervision, visited the shoe manufacturers of our city.