The Brand Of Nike Is Better Than That Of ADI.

"Sports and leisure (Athlesiure)" is probably the strongest trend that you and I can see in the past two years.

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This makes sportswear in the market, in addition to the three giants Nike (Adidas, UA), yoga suit can be thought of Lululemon, luxury brands have launched sports lines, sports series, also produced some updated sports leisure brand.

The most noteworthy one should be the Outdoor Voices founded in New York in 2013 (hereinafter referred to as "OV").

In 2015, 10 US dollars were invested in 7 million US dollars, including the French fashion brand A.P.C.

Compared with technology elements and performance, this brand of sports which pays more attention to design is called "Lululemon of fashionable people" by Business Insider.

This year's 27 year old founder, Tyler Haney, has entered the Forbes 30 under 30 list.

The Coveteur, who specializes in visiting designers, brand founders and other fashion people's home, went to her office space and interviewed. She talked about many ideas about sportswear.

Both parents are

Haney's interest in design is very strong, and the university is learning strategic design and management at Parson School of design.

When I was a child in a small town, she said, "people's outdoor activities may be to lead a dog on a hike or ride a bicycle. There is no obvious distinction between sports life and daily life."

In high school, she also wore Nike, such as the "faster, stronger, harder" belief in sports brands.

But she mentioned one thing: "I feel that there may be something missing on the market -- a more powerful combination of feminization and exercise.

All I can see is men's verve and strength, and to some extent, very arbitrary.

It's just like if you want to exercise, you have to dress like an athlete. "

In other words, if a little fashionable girl may not like those designs, but those in the market represent the best brands and quality.

Until the University, she had the idea of creating a sports brand, and advocated to exercise in a completely different way - perhaps relaxed, pleasant and moderate - "because of sport, rather than competition and performance."

"Nor can I find products that make me feel and resonate in sportswear market.

I usually wear Acne Studios or A.P.C., and almost all sportswear on the market are black, nylon and small holes, so I founded Outdoor Voices.

OV's design team members come from Calvin Klein, Alexander Wang and Lululemon, all of which are designed to be more fashionable.

And fabric, Haney says, is fascinated by technology based fabrics at school, such as sweat absorption and moisture protection.

She also found factories that work with Lululemon and Nike, and said to them, "I've had enough of the black spandex spandex fabric (such as swimsuit and other commonly used elastic fibers) - I want to create a fabric that has the same function, but it looks more textured and can have all kinds of colors."

Haney hopes to introduce some sportswear which is more close to her daily wear. She has created a five piece suit, which contains five sports essential items, such as sports bra, legging, and sweater. It is called "active uniform" - "so far it is one of the best sellers on our website".

This is the first official activity of OV organization, starting from Austen, then in Losangeles and New York.

The nearest New York

The cooperation with A.P.C has also been released.

Nowadays, sports are becoming people's lifestyle and inseparable from daily life. The products and sports that OV produces can seem to catch up with the trend.