China International Clothing And Accessories Fair Saves Positive Energy

Looking back in October, the "smart pformation" of China's apparel industry has entered a new era of development.

China International Clothing and Accessories Fair 2015 (Autumn) has displayed more than 700 brands, 18 commercial forums and more than 23 fields from 23 countries and regions.

After the industry spectacular, it also strongly confirms the boundless vitality and potential of the textile and garment industry.

In the face of the coming 2016, China International Clothing and Accessories Fair 2016 (spring) is also officially launched, ready to go.

Some people say that this is an era of heavy responsibilities.

In the end of 2015, for the entire garment industry, it is also not optimistic - the economic downturn, the international market downturn, domestic demand is weak, the industry is facing greater downward pressure, enterprise differentiation increased, bringing unlimited challenges.

In the "double eleven" that has just ended, a large number of brands are also involved in a disorderly and vicious price competition. Such competitive environment is killing product value and enterprise creativity.

But hard work has to go on.

After many years of disputes, it is not an idle person who can still stand before the people. For entrepreneurs who have been leading the industry and advocating responsibility and obligation for the development of the industry all the time, 2015 is more like a year of hard life.

Facing the critical period of pformation and adjustment, they explore, they stick to their original intentions, they focus on the essence of the industry, they vow to achieve the ultimate goal.

At such a time, for more garment enterprises, how to enhance the value is the core issue of the positive development of enterprises.

In commercial terminals, in addition to e-commerce channels, department stores and shopping centers are also evolving towards stylistic and experiential style. The concept store of cross border lifestyle clothing is becoming popular. Multi brand integrated stores and buyer shops become popular. At the end of production, the flexible manufacturing and rapid reaction system brought about by intelligent technology quietly disrupts the traditional large-scale manufacturing mode. In business management, the new organizational structure such as de centralization, amoeba mode, starfish mode, and customer organization are also stimulating the vitality of enterprise innovation.

These are the technologies and means to enhance value, which is also the concern of CHIC2016 spring exhibition.

As a platform for continuous development of industry in the past 23 years,

Has been given more new mission and significance.

It is no longer a mere fashion show. It has undertaken more new functions derived from meeting the needs of enterprises: expanding channels, integrating resources, exploring market conditions, exploring cross-border cooperation, developing international exchanges, releasing trends, and completing capital docking.

In the face of this new garment industry leading platform that has promoted the growth and prosperity of a large number of garment brands, more and more well-known clothing brands are aware of their industry responsibilities in the new era of deep adjustment and pformation.

A group of excellent Chinese clothing brands, such as song Li Si, Da Yang creation, Taiping bird, red collar, Metersbonwe, morning breeze, white collar, red bean, nine posture, Su Lang, M·SUYA, Han Po and Yi Wen, have made a stand in the urgent need of change and innovation, actively participating in CHIC, holding high the banner and collective voice.

As a sponsor of CHIC, we also hope that more and more excellent clothing brands can shoulder the responsibilities of the industry, advocate innovation, advocate value competition, and advocate a fair and just industrial environment.

On the 16-18 day of March 2016, China International Clothing and Accessories Fair 2016 (spring) will integrate the brand ecosystem and the channel ecosystem in three days. It will help the clothing brand find itself and find itself in the fast changing ecosystem, and quickly match and evolve with the channel ecology.

Among them, the CHIC2016 spring exhibition will focus on the diversity and pertinence of channel Ecology: expanding the information of distribution and joining agents, optimizing the resources of department stores and shopping centers, excavating electronic business platforms, buyers, multi brand stores, absorbing financing and acquisition and cross boundary cooperation resources, and offering targeted invitation to more than 20 kinds of channel providers in a fine way.

With the integration of more brand enterprises, manufacturing enterprises, and clothing related related industry and terminal channel resources, especially for the selection and optimization of terminal channel resources, more enterprises can sort out a variable strain channel optimization strategy on the CHIC platform.