Nine Mu Wang Shares Han Du Yi'S Tradition + Internet =?

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Comparison of cooperation

More in-depth, not just operation links, but involves the brand of the whole industry link, from design to product to operation, both sides will intervene.

The reason why Internet brands are not long and remain small and beautiful is that they lack the financial concept and lack the ability to manage and systematize enterprises.

As a result, the advantage of Korea's clothing house is to make a brand name. From the turn of the trainer, we can teach the Internet brand more professionally.

Recently, Zhao Yingguang, chairman of the Korean clothing house group, announced that the joint venture between Han downer and Chun Mu Wang has launched the Hanfeng fashion business casual menswear brand ROR, and the flagship store of Tmall will be formally launched on March 1st. This is the 32 licensed product of handu group and the first private brand of its joint venture with the excellent brand under the line.

Tradition + Internet =?

This is not the first attempt made by Han Du Yi house.

In June 2015, the Korean capital group and the Pathfinder set up a joint venture to focus on the online operation of the outdoor brand.

In November 11th, the Tmall flagship store of Discovery Expedition children's clothing was on the line. According to the Korean side, the store achieved 2 million 570 thousand sales in just two months because of its visual, marketing and quality consistent with its brand appeal.

However, compared with the cooperation of nine Mu Wang, the Korean Explorer is more thorough, not just the operation link, but the whole industrial link of the brand, from design to product to operation, both sides will intervene.

In fact, in-depth cooperation between the two sides has long been traceable.

In September 25, 2015, the king of Shanghai announced that its wholly owned subsidiary, together with the Jing Hui investment management center of the city of Hong Kong, had invested 60 million yuan into the Korean capital clothing house to subscribe for 2.4048% of Han Du, and the current valuation of Han Du Yi house was 2 billion 500 million yuan.

The announcement shows that earlier, for investment in Internet related projects, the nine Sheng Investment Company, a wholly-owned subsidiary of nine Mu Wang, and the Shanghai Jing Hui investment management center jointly established the Shanghai Jing Lin nine Sheng Xin Lian equity investment center.

It is reported that, after nine, Sheng Xin Lian invested 12 million US dollars to hold 5.9094% of Korea's clothes house. After this injection, nine Sheng Xin Lian will have a total of 8.0892% of Korea's clothing house.

In February 23, 2016, the Korean capital group announced the opening of its services for the traditional brand online business.

"Korean capital has established a joint venture with Pathfinder, nine herd king and LGS group of Korea, and both Korea and the traditional brand have complementary advantages to face the new era.

Besides, cooperation with traditional enterprises is also one of the solutions. "

Zhao Yingguang told the media.

After the end of last year's double 11, Zhao Yingguang said that it is expected that the Korean home will be fully open in 2016, docking with Internet brands, traditional offline brands, manufacturing factories, entrepreneurial teams, overseas brands and other external partners, providing them with support for flexible supply chain, IT system, storage customer service system, strategy, finance, talents and so on, and relying on Taobao, Tmall, Jingdong and other comprehensive e-commerce platform to create an Internet fashion brand ecosystem.

In this regard, the industry commented that South Korea's clothing house before the listing of the implementation of an open strategy, this move is bound to enable the Korean group to quickly increase sales, and its traditional retail brands and cooperation will be more follow-up points.

Zhao Yingguang disclosed that Han Du group only does online services for traditional brands, and does not involve its offline businesses temporarily.

Amoy brand new road: joint venture? Generation operation?

In 2015, the total sales volume of double 11 and Han dresses group reached 284 million 400 thousand yuan, and its brand Hstyle had always dominated the women's clothing category, and it was second against UNIQLO.

Zhao Yingguang said that after 2008, offline brands have been exploring the way of Internet, but the efficiency is not very high, but encountered many thresholds, including genetic problems and dynamic problems. In recent years, marketing events including "double 11" have stimulated the offline brands and forced pformation.

As to whether Internet brands need to be pferred to the offline market, Zhao Yingguang said that the genes of Han Du Yi house are a small number of products, which are designed to sell products. The advantage is to make C2B customization. If we want to make a line, we may lose this advantage, but we will continue to explore enough space on the line.

He believes that some Internet brands remain small and beautiful because they lack financial concepts and lack the ability to manage and systematize businesses.

As a result, the advantage of Korea's clothing house is to make a brand name. From the turn of the trainer, we can teach the Internet brand more professionally.

Zhao Yingguang said that the core of Internet companies is more and more clear customer portraits and data, and goods sold are not limited to one category.

He jokes that it is possible for Han du to make electrical appliances in the future. The most important thing is to think about what customers need. As long as they have recognition of quality and cost performance, they can establish a growing sense of trust, thereby saving marketing costs.