Why Is The Traditional Shoe Material Industry In Deep Trouble?

2015 in the Internet and

Under the influence of waves, tradition

Why is the industry going to be in deep trouble, shoe sales are not smooth? Market consumption is in the doldrums.

Dongguan shoe material factory closures scene map

First, the domestic shoe material industry predicament causes

External causes: 1. the downturn in the economic environment; 2., the downstream business.

The upstream shoe material industry's shock caused by the pfer of manufacturers' consumption channels; internal causes: 1. credit crisis, debt running, closing factory adult bottom normal.

2., internal consumption is serious and price slaughter profits are not as good as before. Conclusion: 1, internal factors are the key to the predicament, and external factors are the help of difficulties.

2, existing thinking can not help solve difficulties.

3, big shuffle is inevitable.

Two, shoe material suppliers closed the tide.

In 2015, many well-known shoe factories closed down, and the market of shoe materials had already been closed largely, and the blockbusters were still blockbusters.

Once Dongguan, Chaozhou, Guangzhou and other "shoe material world factory" has no longer brilliant, what is the reason behind it?

The analysis seems to be inseparable from these reasons: 1, imitation is serious, product competitiveness is insecure, 2, development is arbitrary, 3, management is extensive, 4, construction is crude, 5, personnel backward, 6, strategic lack, 7, tactical confusion, 8, thinking conservative, 9, innovation mediocrity.

In addition to often heard of a factory and the arrears of payment, and some people may guess that the shoe material industry is currently part of the decline is also attributed to the impact of the electricity supplier.

The impact of the electricity supplier really has a certain impact on changing the whole downstream market. The traditional marketing channel is pferred to the online market, and stock is always the time bomb of the shoe store.

But at the very least, this is also an external cause, so the root cause of the shoe material industry downturn is determined by the internal cause of the shoe material industry itself.

Shoes and materials industry development and accumulation of various problems seems to be a gunpowder barrel, electricity supplier is just a spark, the two met, and finally detonated the shoe material industry crisis, the powder barrel, finally out of control.

 

As we all know, now is the Internet age. Everyone is in the middle of the network. Whether you like it or not, no matter whether you admit it or not, the Internet has not only changed our life, but also changed the world we live in, and has changed the industry and business we are engaged in.

For the shoe material industry, whether the Internet is just a short bubble effect, naturally also makes many people doubt whether the electricity supplier can become a climate. With the success of the B2B vertical electricity supplier in the past 05 years, people's doubts have been broken.

Some people wonder whether the shoe material industry can realize the Internet + pformation like plastic, steel and grain. The result is also coming out. When some people are still debating whether the wholesale market of shoes will spread all over China, the shoe material business has quietly prepared to accumulate strength.

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When the electricity supplier changes the sales channels of shoe material factories, it has also brought about irreversible changes in the operation mode of the shoe material industry, which means that relying on channels for wholesale and wholesale markets will be pformed.

When the role of traditional channels is weakening day by day, high quality shoe materials are finally losing their buyers due to the loss of channels. All along, domestic shoe materials factories can not directly contact with shoemaking factories. Therefore, the quality and price comparison of the same shoe materials of different manufacturers can not be compared, and good products are easy to be buried. This is the crisis of traditional marketing, which is the crisis encountered in the development of shoe material factories.

Speaking of great principles, everyone may understand, and professionals turn the truth into patterns. Although speaking mode is a very fashionable thing, it is also the mantra of many people.

For the shoe material industry, there are very few words that can really understand the two words.

They sell the middlemen, products to shoes city and so on.

 

What is the mode? Simply speaking, the mode is the overall solution.

At present the shoe material industry as the mainstream of the print sales can not be called the model.

Because this is not a whole solution.

At best, there is only a low exposure rate, which can put the position of the product. It can not solve the problem of product promotion, payment in arrears, and product being copied.

Ma Yun said that the dream is to be there. If it is realized, the traditional marketing channels will be able to break through the barriers between buyers and suppliers. In the face of the new environment where demand and competition coexist, the only way out is to return to the essence, make products well, and then give everything to the platform.

The electricity supplier is a popular market, facing hundreds of millions of large groups scattered in the network, which is the root cause of many traditional brands not to adapt to the electricity supplier.

A summary is given.

1, the electricity supplier is the shoe material industry has to turn over a ridge, turn over, may not be able to open up the clouds to see the sky, but turn over, no doubt.

2, the electricity supplier is a popular market. We must take the Internet as the carrier and conduct the operation of e-commerce with the core of new media marketing.

3, do not tangle all kinds of problems under the online and offline, connect with consumer groups, pass the core of products and truly understand the needs of customers.

4, the form of shoe material is not important. The key is to show the product to the customer and let the customer care about it.

D to the shoe material industry present situation analysis to here, the problem that everybody has encountered is the same, the thought of the solution that needs are the same, of course, the final presentation may be different from the shoe factory.