Real Samples From Small Shops To Small Shops

The days passed, and in February, in 2015, the days of traditional retailers were mentioned. Online retailers The impact is very difficult, many people are wandering in the confused intersection. Today, I see a couple who live in the second tier cities how to fight back after the confusion.

　 Rent increases + electricity providers attack, small business day hard to endure

Li Yonghua's small shop is located at the busiest commercial street in Zhengzhou, 27 Dehua street. Boutique luggage City Li, 7 years ago, he and his wife came here from two homes for a living and opened a wholesale and retail shop selling women's bags.

Although Li Yonghua did not read any books, he was flexible and willing to endure hardships. Even though he had suffered losses and touched the wall, he managed to go all the way down and down, and he and his wife carried the red shop of the women's shop, and the children were also received.

Li Yonghua said that in the rush hour of business, the daily flow of small shops can reach over twenty thousand. In these years of struggle, the couple are busy with their early days, and no matter how many packaged goods they can easily cope with, because in their eyes, this is not only the goods, it is the hope and future of the family.

However, everything is not static. The transformation between hope and panic may be the mark of this era.

Starting in 2014, Li Yonghua himself felt that the pressure was much larger than before.

First of all, the passenger flow is not as large as it used to be. His small shops gathered around a lot of office buildings and large stores, crowded, shops rents increased year by year is not difficult to understand. But more let him and his wife can not sit down is that more and more people are shopping through the electricity supplier channels, friends gathered together, and more talked about the impact of the electricity supplier. By 2015, the situation was even more acute. His shop sometimes had less than one hundred yuan a day's turnover.

Most of the small businesses like Li Yonghua shop in prosperous commercial streets face similar situations.

This entangled for nearly half a year, until the second half of 2015, Li Yonghua felt that if he allowed himself to go on like this again and did not make any changes, he would have lost more of his fortune.

It is no exaggeration to say "to the threshold of life and death". However, in the view of Li Yonghua and husband and wife, the momentum of the development of the electricity supplier is getting more and more sufficient. All kinds of good looks and hopes before that may be stranded.

Join the electricity supplier and come back again.

Now that you want to change, do it.

At the suggestion of a niece at University, Li Yonghua and Hu Chunyan decided to make an e-commerce channel. "It's hard to save some money in the past few years.

The couple made a classification of the women's bags in the shop, and finally chose to make boutique cosmetic bags. Although it is no longer a new thing to open up online channels in northern Guangzhou and other first tier cities, it has been somewhat difficult for Y, who has been living in small and medium-sized cities.

Li Yonghua applied first. taobao shop Without art designers, you can learn to design icons, beautify the pictures, do not optimize keywords, and study the ideas of other people again and again. In the words of Li Yonghua and Hu Chunyan, this feeling is like "all previous efforts have been wasted, and they have been beaten back to their original form overnight".

In order to make a thorough transformation, the husband and wife will also deal with all the remaining women's bags at their own stores, and redecorate the shop again. In addition, apart from the Taobao channel, the couple also played ads on WeChat's friends circle and QQ, and launched all their friends and family to join in.

The boat is small and good.

After several months of groping and trying to find business gradually improved, although the sales of network channels are not as good as expected, but finally let the family see hope. "Fortunately, the transformation was made at that time, otherwise it could only be eaten." Although the business of online shops is far less than that of former stores, the couple still feel fortunate that they have taken the right step.

In fact, after the online shop can be looked like, the little couple do not have much in mind, but this transformation has made him understand a reason: the times are developing, and the thinking needs to be changed.

"I don't know if I can earn it later. I'll do it first, or at any chance."

Note: life is born, live, live wonderful is the ability, society gives you the environment, then adapt. There is no such thing as being forced and helpless. Only when you work hard can you make a change. Life is like this. Dreams are like this. If you haven't been knocked down, please continue to struggle.

2015 is a popular year for small businesses to touch the net. The rent of small shops is rising and the passenger flow is decreasing. The turning point of the Li Yonghua family is the epitome of thousands of small businesses in this era. Under the pressure of electricity providers and rents, some unsustainable businesses may opt out or follow up e-commerce channels. It is hard to say which is the best choice.

Including traditional large and medium-sized enterprises, there are still many people think that as long as Tmall Taobao and other platforms to open a shop even if it allows enterprises to transform the Internet business, even if it is in line with the times, it is not. The era of mobile Internet is changing rapidly. There is still a long way to go for small businesses like Li Yonghua and Hu Chunyan.