The US Consumer Satisfaction Ranking Is Very Competitive.

The US casual wear brand AberCrombie & Fitch (ANF-US) has recently been actively reinventing its brand image, not only pulling down the controversial controversial predecessor, Mike Jeffries, but also ending the advertising marketing mode with half naked Nutbrown boys attracting customers.

However, according to the media "CNNMoney", the latest AmeriCAn Customer Satisfaction Index (ACSI) released in 2015 shows A&F is in.

The performance is the last.

Although this is the first time that A&F has launched a ACSI survey, it has scored only 65 points, almost 10 of the total retail sales.

Forrest MorGEson, head of research at ACSI, points out that a large company usually has such a large gap with the industry, such as WAL-MART (Walmart) (WMT-US) or McDonald's (MCD-US).

Morgeson said, "the size of A&F is no bigger than these enterprises, or it means that the company is in serious trouble."

According to the records of nearly 10 years,

The evaluation of WAL-MART has lasted for a long time, though last year

When the back is on the back, but the performance is still not very good, only 66 points slightly better than A&F.

On the other hand, consumers who are highly praised by consumers include COSTco (COST-US), chain store Nordstrom (JWN-US), Internet retail leader Amazon (AMZN-US), and supermarket chain Wegmans.

The survey also showed that people's willingness to buy online was getting higher and higher. Amazon scored 83 points in the fierce competition of many online retailers.

ACSI surveyed 9358 consumers and quantified the performance of retailers by using the latest consumer experience.

Overall, last year, consumer satisfaction with retail sales declined for second consecutive years.

The index divides the retail industry into 6 major blocks, including department stores, discount stores, special retail outlets and supermarkets.