Wang Luodan Officially Becomes The Spokesman Of NORTHLAND Brand

It has always been the core of outdoor sports comfort, relying on brand innovation and technology to introduce new products. It has been leading the trend of outdoor sports for decades.

In 2016, NORTHLAND first put forward a brand-new brand slogan - "go all the way", hoping to lead all outdoor lovers to enjoy outdoor activities, not take risks for adventure, return to nature, be more agreeable, obedient to inner pursuits, enjoy the essence of outdoor sports freely and freely, and embrace the beauty of nature.

February 24, 2016, Beijing ISPO (twelfth Asian sporting goods and fashion show).

From Austria's national treasure outdoor brand, NORTHLAND, the outdoor industry leader, launched the brand new slogan of 2016: "go all the way" and join hands with the newest brand spokesperson.

Released the brand new upgraded NORTHLAND sunscreen skin care clothing.

Wang Luodan attended NORTHLAND 2016 brand press conference

At the same time, NORTHLAND brand also hit the mainland China's new four small Hua Dan, well-known actor Wang Luodan.

It has become a new brand spokesperson for NORTHLAND after it has created many independent, courageous, complying with the personality of the heart and loved by consumers. It hopes to fully interpret the brand.

The concept encourages consumers to listen to their inner voice and return to their true nature. At the same time, they lead more outdoor enthusiasts to appreciate the excellent outdoor technology and products, and enjoy the freedom of outdoor sports.

NORTHLAND also launched an activity called the "heart Walker program", and consumers participating in the event will have the opportunity to go to Austria with Wang Luodan to experience the cultural journey of the source of "go all the way".