35 Year Old Kangnai Changed Face To Make Electricity Supplier To Achieve Great Growth In Performance

After the Spring Festival holiday, the rate of employee turnover is one of the criteria for measuring the health of enterprises. Kangnai, the shoe brand, reveals that the rate of return of its old employees is nearly 90%. It is expected that fifteen will reach 95% in the first month, and more than 80% of the new staff will be introduced by the old staff.

Kangnai group said that the company was able to get the recognition of its employees, which is inseparable from the overall business performance in 2015.

It is reported that in the traditional shoes and clothing brands generally decline in performance, Kangnai achieved operating income of 2 billion 10 million yuan in 2015, an increase of 6% over the same period, of which e-commerce sales revenue of 160 million yuan, an increase of 46% over the same period last year.

The reporter learned that Kangnai has been a famous shoe brand in Wenzhou for 35 years. Since 2010, it has been appointed as general manager of Kangnai group by Zheng Laiyi Zi Cheng, and Zheng Laiyi, at the age of 32, pays special attention to the development of multi brand and e-commerce reform in these five years. "Xing e-commerce" is an important development strategy of Kangnai group.

In terms of electricity supplier, Kangnai pays attention to technological innovation.

Kangnai independently develops the electricity supplier information management system, which can grasp and analyze the relevant data of the pre sale products, predict the replenishment needs of the next period automatically, achieve a reasonable stock reserve, and greatly improve the inventory turnover rate.

In terms of new channel development, Kangnai group chooses

A bold test of water was announced at the end of 2015.

The strategic cooperation has achieved the extension and expansion of the sales channel of mobile social business.

In the implementation of multi brand strategy, Kangnai Group vigorously promoted the development of its fashion trend brand KINGSTEP Chun Jun on the one hand in 2015, and successively entered Yintai, Jingdong, Taobao "China made" and micro stores.

At the same time, Kangnai group has increased investment in shoe-making technology. Its high-end custom brand "Kangnai family" has laid more than 100 outlets, covering 10 provinces throughout the country, and its operating income has increased 48% year-on-year.

According to Kangnai Zheng Laiyi, in 2015, Kangnai increased the selling price of online products, and launched a series of "Kangnai selected" men's shoes at a price of 400~600 yuan, and the sales rate of double 11 Tmall stores was over 90%.

Reporters learned that the Kangnai brand was founded in 1980, the main high-end leather shoes, clothing and commercial real estate, the Group employs about 20 thousand people.

In 2014, the electricity supplier was pformed. At that time, the electricity supplier's income reached 110 million yuan. At present, the traditional e-commerce platform such as Tmall, Yintai and Jingdong has been laid.

In 2015, double 11 full antenna sales exceeded 40 million yuan, which is two times the sales of double eleven in the previous year.