Wang Jianlin: Wanda Should Beat Disney.

Now, Wanda has designed two routes for its light asset model.

First, in the future Wanda Plaza construction, all investments involving land development and development will be handed over to outsiders. Wanda will only be responsible for brand export, investment, design and operation.

The rent of the project is 73 and Wanda accounts for 30%.

In 2015, Beijing, Dalian and other places have signed three cooperation projects adopting this model.

Second, Wanda will sell the built Wanda Plaza to investors at cost price.

After the recovery of development investment, it continued to participate in the operation, and the rent was equally divided into 73.

Of the 25 light asset Wanda Plaza opened this year, 20 have signed the agreement.

The two modes are actually interlinked. Wanda is doing everything possible to reduce its investment in the real estate market.

This will not only reduce costs, but also continue to realize its 1000 Wanda Plaza plans while maintaining revenue, and continue to master commercial resources and customer resources attached to Wanda Plaza.

In Wanda's 2016 work arrangements, Wang Jianlin mentioned that the group's service income and net profit accounted for more than 55% of the two indicators this year, and strive to achieve 60%.

In the past, real estate development as the most important Wanda business, will strive to achieve more than 50% of profits this year from real estate.

In addition, Wanda also needs to increase its overseas revenue to 20% of the group's total revenue.

If these goals are finally implemented, by the end of 2016, Wanda would no longer be a real estate enterprise, but a comprehensive international enterprise.

The goal of "world-class multinational enterprises" set by Wang Jianlin is further.

"In the past century, there are not many large scale real estate enterprises in the world.

Success.

Wanda will rewrite the history of world economy and become the model of the world's first large-scale real estate enterprises to successfully pform into service enterprises.

Wang Jianlin's ambition can be achieved? Let's see the performance of Wanda in 2016.

Turning around means that we need to climb again. In the hands of Wanda's many resources, cultural industry and financial services will become Wang Jianlin's new trump card.

"Now we hear the chairman mention the most is to" beat Disney, "almost every day is talking about this matter, it is obvious that he attaches much importance to culture.

"In 2020, the number of visitors to Wanda tourism reached 200 million, with an annual income of more than 100 billion yuan, surpassing Disney as the world's largest tourism enterprise."

In July 2015, Wang Jianlin first proposed to "Transcend" Disney.

Since then, he has made this goal many times on various occasions.

"The chairman's idea is that I want to be the world's first theme park. Now who is the first? Disney, well, my goal is to beat Disney.

This year's new Hefei Wanda city and Nanchang Wanda city will become the most important thing for Wanda this year. We can see how we can defeat Disney this year. "

According to Wanda insider, according to Wanda's own assessment and calculation, in terms of human flow and capitalization operations, Wanda has the strength to challenge Disney, and now the only thing missing is IP, that is, the theme park.

Disney has Mickey Mouse, Donald Duck, snow white and many others. Every year, the sale of the surrounding products is very profitable, but Wanda is very scarce.

At present, the group is trying to solve the problems surrounding the theme park, including collaboration with film industry and theaters, and does not rule out acquisitions in this area.

Cultural tourism city, namely "Wanda city", is the tourism brand of Wanda. At present, there are ten projects in Wanda City, including Changbai Mountain resort, Wuhan central culture area and Xishuangbanna resort area, and the remaining seven are under construction.

Wang Jianlin has clear configuration requirements for Wanda City, including super indoor tour.

Hotels, business centers, hospitals and so on are aiming to become world-class tourist destinations.

Wanda culture group, which was founded in 2012, has developed rapidly. In 2015, Wanda culture earned 51 billion 280 million yuan, an increase of 45.7% over the same period.

This figure has already exceeded the goal set by Wang Jianlin three years ago to reach 40 billion revenue in 2016.

The latest goal of the cultural group is to achieve 15000 billion yuan in 2020, with a net profit of 12 billion yuan.

In addition to theme parks, sports is also an important step for Wang Jianlin's future.

The sports industry market is huge, which is in line with the general trend of consumption upgrading. It is valued by many enterprises and capital.

According to the interface news, at present, the world's top events are firmly controlled by Europeans, including football, tennis, racing cars and so on.

China started late in this field and has a weak foundation. At present, the main direction of Wanda sports will focus on creating its own top events.

Wanda "Triathlon", which will be held in cities such as Xiamen this year, is the main project promoted by Wanda sports. In addition, Wanda is still exploring other events that contain Chinese culture and conform to the universal values of the world, and have broad mass basis and industrial development space.

In addition to the above, finance is another.

Credit services, network credit, mobile payment and flying card business covered by financial business will be fully developed this year.

In 2016, Wanda's new business segments would be "blossom everywhere". Wang Jianlin hoped that they could join forces to provide a new growth engine for Wanda carrier.