Hanesbrands Sales Decline Blamed For Low Market Traffic

As of 2015 January 2, 2016, Hanesbrands Inc.

It recorded $119 million 200 thousand, or $0.30 per share, compared with $89 million 437 thousand in the same period last year, plus $0.22 per share.

The skimming of the purchase cost of the four seasons has been adjusted to $0.44, which is still less than the $0.46 expected by Zacks.

During the period, the Group recorded a revenue of 1 billion 409 million 600 thousand US dollars, down 7.4% from 1 billion 522 million 600 thousand US dollars in the same period last year, and the fixed exchange rate still has a 5% decline, far below the Zacks's expected US $1 billion 530 million.

Fourth quarter Hanesbrands Inc. revenue from all departments

Sales of underwear, sports, direct selling and four major international sectors fell by 5.9%, 1.3%, 8.9% and 16.8%, respectively. The company blamed the decline in revenue in the US mall on the decline in its core underwear and sports sector revenue.

On Thursday, Hanesbrands Inc. rival Victoria's s Secret, Vitoria's Secret parent L Brands Inc. (NYSE:LB), also announced an unexpectedly slipped 2016 January performance. The company pointed out that the half year promotion of the secret "Victoria" s of Vitoria was moved from January to December, and the brand had a 4% decline in the same store sales in the first four weeks to January 30th (less than the market expected increase of 3.3%), which offset the growth of the market and the growth rate of the company (better than the market expected increase of 1.1%). Therefore, the overall sales of the same store decreased by 2% annually, even if the impact of the big promotion change was only 1%, which was far behind the 2.4% increase expected by the market.

Net sales rose 3.6%, up from $783 million 100 thousand in the previous year to $811 million 300 thousand.

Over the past two or three years, after spending more than the acquisition of Maidenform Inc., DBApparel and Knights Holdco Inc. of uniform manufacturers in the United States and Europe, 7.6% Hanesbrands Inc. revenue was recorded in the 2015 fiscal year ended January 2, 2016.

To US $5 billion 731 million 500 thousand, net profit was US $428 million 900 thousand, or about $1.06 per share, compared with us $404 million 500 thousand and earnings per share of US $0.99 in the same period last year, with an increase of 6% and 7.1% respectively.

Hanesbrands Inc. expects adjusted earnings per share to be 1.85-1.91 US dollars in the 2016 fiscal year, earning US $5 billion 800 million US $-59 billion. EPS is expected to meet the expectations of Zacks 1.90, while revenue is lower than Zacks 6 billion 30 million US dollars.

On Thursday, Hanesbrands Inc. (NYSE:HBI) fell 3.48% to $29.39.