Liu Qiangdong Talks About Jingdong 2016: Pformation From Group Layout

Liu Qiangdong, a grassroots entrepreneur 16 years ago and Liu Qiangdong, who wants to build trillions of companies, has become a hot topic in the Internet circle recently.

From the Jingdong new year plan disclosed by Liu Qiangdong, we can see that enterprises have shifted from the "incremental business" to the control of the group's competitiveness and the expansion of the new market.

The electricity supplier industry, which once attacked the traditional business with the power of thunder, is facing the new consumer market environment, and has become a "old" industry that must consider pformation.

Group layout

"Talking about the past and talking about the future" has always been the traditional way of the annual meeting of enterprises. At the annual meeting of Jingdong this year, Liu Qiangdong devoted much energy to the future development.

In the face of the rise of emerging markets, how can Jingdong take the lead in Liu Qiangdong, shareholders and employees in the future?

In fact, mining the potential market and collectivization layout has become the new business of e-commerce enterprises in the main business of the electricity supplier entering the Red Sea and growing sluggish.

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Jingdong began to enter the O2O and cross-border electricity providers last year, and launched Jingdong online and Jingdong worldwide.

According to the pcript issued by Liu Qiangdong, chairman of Jingdong group, at the annual meeting of Jingdong held recently, it showed that the Jingdong's crowdsourcing logistics business on the line for half a year was more than 500 thousand single units in the "double 11" volume, which will exceed 2 million orders this year. The half year of the half year purchase of the global purchase of Jingdong, which was launched last year, has opened about 10 national pavilions. The volume of business growth is expected to exceed 600% this year.

This year, Jingdong began to March upstream, creating the "big net" of the supply chain.

Among them, the "new channel business unit" is regarded by Liu Qiangdong as the locomotive number one project of the group this year.

Liu Qiangdong believes that in a relatively closed community, Jingdong mall, which provides standardized service providers, is hard to compete with small businesses. The distribution network already built by Jingdong has already possessed the resource advantages and how to use it as the key. "Jingdong hopes to cooperate with these stores and supply them through traditional wholesale channels, so that it can not only utilize the existing resources of Jingdong, but also help to quickly sink the brand to the 4-6 line city".

According to Jingdong plan, this year, Jingdong will invest heavily in the establishment of a refrigerated and frozen integrated B2C network covering all large and medium-sized cities in China.

Liu Qiangdong said that this means that Jingdong will set up the "three big nets", that is, the traditional B2C warehousing and distribution network, the large distribution network such as the big electric appliance and the fresh storage and distribution integrated network.

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Ali looked at B2B again.

At the recently held global B2B industry summit, Wu Minzhi, senior vice president of Alibaba group and President of B2B business group, said that the Internet has proved its value to the retail industry and the entire supply chain, but in the B2B industry, it simply moved the paction from the offline to the line, "B2B once again came to the draught".

According to Analysys analyst Wang Xiaoxing, these actions of Jingdong and Ali are not surprising. "After more than ten years of development, they have set a leading position in China. In this case, they need to collectivize the layout and keep growing from more potential markets".

Investment ecology chain

In addition to cross border exploration through proprietary business, direct investment has become the fastest way to enter the rest of the industry with huge cash flow.

Comparing the investment projects of Jingdong in recent two years, we can find that layout ecological chain is the most important reference standard for company investment.

Reporter statistics found that in 2014 and 2015, Jingdong spent more than 16 billion yuan on investment, including Yonghui supermarket, Kingdee software, hungry, every day orchard, blue cursor, staged music, home food association, road cattle and so on at least 12 enterprises.

Investment in these vertical fields is directly related to the ecological layout of Jingdong.

These investments only support Jingdong's business, including Yonghui supermarket, daily orchard and hungry.

Jingdong's investment in Yonghui supermarket is 4 billion 300 million yuan, which is the biggest investment of Jingdong in foreign investment.

Of course, Jingdong has some unknown ideas about this investment.

Analysts in the industry believe that fresh demand is a big demand for a high supply chain, but because of the huge market space, it has become a cake in the eyes of enterprises. "Jingdong is not a bad cook, but it takes huge amounts of capital to burn up in a few years, and investing this money in the supply chain of Yonghui is undoubtedly a better choice".

In addition to Yonghui, Jingdong also took part in a new round of orchard financing.

In fact, we can find out the investments of various giants recently. Ali, Suning, Wanda and other investments in sports, culture and entertainment are all the layout of the enterprise ecological chain.

In the case of limited quality resources, investing in money has become the best way for enterprises to occupy the pits.

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Get rid of big business disease

When Jingdong and Ali grew into "world-class companies", the problem of "big companies" has also become a problem on the corporate stage that has been climbing all the way from the entrepreneurial stage.

Under a show of muscle, how to maintain the competitiveness of enterprises is the next problem that the giants need to solve.

"In addition to the group's listing in the United States, Jingdong hopes to build more than two listed companies". In Liu Qiangdong's view, the core of independent subsidiary's independent listing is to reactivate the team, give more autonomy to the team, and break all kinds of ropes tied to the various departments and colleagues.

Liu Qiangdong also revealed that from the beginning of Jingdong finance, every listed company in the future will send out a large number of original shares of this subsidiary to its employees.

In fact, with the beginning of last year,

Ali and other companies have adjusted their organizational structure.

In August last year, Jingdong announced the restructuring of its original sales and marketing system organizational structure, setting up 3C division, household electrical appliance division, consumer goods division and clothing and home business division respectively.

In response to this adjustment, Jingdong explained that it could further enhance organizational efficiency and adapt to market changes more flexibly and quickly.

Liu Qiangdong also said in a media interview that he had been reminded the team to remain wolf.

Coincidentally, in December last year, Ali also announced the comprehensive upgrading of the organizational structure, forming the organizational structure and business system of "big, middle and small stage".

According to the arrangement, the Taiwan business group has jurisdiction over the search business unit, shared business platform, data technology and product department, and the electricity business group breaks the tree structure, forming a "business small front desk", which consists of three core businesses, Tmall, Taobao and mobile Taobao.

Growth bottleneck

"China's electricity business has developed to the height of global attention". In Wang Xiaoxing's view, China's electricity business has gained the lead in the world, though it has not shown any signs of recession, but now it has encountered growth bottlenecks.

Wang Xiaoxing said, in the final analysis, the electricity supplier business belongs to the circulation field. The electricity supplier only plays the role of circulation between producers and consumers, and the development trend of the industry is affected by both ends.

In Wang Xiaoxing's view, under the new economic environment, the domestic manufacturing industry has become uncertain, but the change of consumption terminals is inevitable. "The electricity supplier's mobile technology has been very obvious. With the growth of" 90's "and" 00 after "young consumers, new business models including Xiaohong book will emerge in large numbers.

Jingdong and other PC brings impact to traditional business, but now it is facing new business challenges.

In fact, Jingdong, Alibaba, can not be identified as the identity of the electricity supplier, collectivization and multi industry operation is a fact.

Liu Qiangdong made it clear that "trillion Jingdong in the future" will be gathered.

In the three fields of Finance and technology, the electricity supplier includes Jingdong mall and Jingdong home; finance includes Jingdong finance and the Jingdong insurance we are applying for; the technology is mainly cloud technology and intelligence.

Ali has been involved in many fields, such as sports, culture, music, video and so on.