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    The Clothing Industry Does Not Look So Good.

    2016/1/20 19:53:00 35

    Clothing IndustryClosing StoresNew Normal

    There are luxury goods, fast fashion, sports and leisure, and also manufacturers, they or stores, or brand decline, or the performance of an unprecedented decline, or direct closure.

    People can not help worrying about it.

    Leisure

    Bossini medium term profit plunged 90%

    Bossini, a Hongkong casual wear retailer, issued an earnings warning on Thursday. It said that the profit for the first half of fiscal year ended December 31, 2015 will drop 80%-90% by the end of December 31, 2015.

    Bossini burshlung said the drop in profits was mainly due to the decline in visitor arrivals and the strong Hong Kong dollar, which led to a decrease in consumption of tourists in Hongkong and Macao.

    consumption

    It wants to be depressed, warm winter weather and fierce competition.

    The above causes the group's earnings and gross margins to decrease, resulting in a sharp drop in profits.

    Manufacturer

      

    Prada

    Dongguan foundry shut down and ended production.

    In January 11, 2016, the Dongguan Xing ang footwear industry announced the closure of the factory. The main products of the factory were women's shoes, including Nike, Prada and other famous brands.

    According to the announcement issued by Dongguan Xing ang footwear industry, due to the impact of the economic situation, the company's customer orders have shrunk seriously, and it is difficult to continue to operate. Therefore, the decision to stop production and lay off workers has been made.

    Since the announcement date, Dongguan has entered the closed period before the end of production. The company will officially close its production and operation activities in February 10, 2016.

    Dongguan Xingang is a subsidiary of Xingan International Co., Ltd., and Xingang international is officially listed in Hongkong in 2007. The stock is called "nine Hing Holdings". It is currently one of the ten largest shoe manufacturers in the world.

      

    motion

    Under Armour climbed up and down.

    Recently, Under Armour, the second largest sporting goods group in the United States, has only bad news.

    Data show that market share of Under Armour's largest sales category sportswear has declined for the first time in the past three years.

    It is reported that Under Armour has invested heavily in women's sportswear marketing last year ($15 million), but this category is losing its way to competition from peers.

    It is worth noting that men's wear products are still the backbone of Under Armour.

    What is even more surprising is that the average selling price of UnderArmour sports shoes is also accelerating. Since January 2013, the price of the brand running shoes has dropped by 20%, while the industry has dropped by only 4%. Meanwhile, basketball shoes also have the trend of price reduction, and there is a trend towards price war.


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