The Textile Industry Expects A New Leap In 2016.

During the "12th Five-Year" period, the textile industry has made some major achievements in the pformation and upgrading, especially at this stage. The domestic and foreign market situation is undulating and the industrial development environment is grim. Under such circumstances, the pformation and upgrading of the textile industry has made important progress.

Behind the representation of the rapid rise in the number of patents in the textile industry is the industry's vigorous innovation capability, which has a significant pulling effect on industrial upgrading and market expansion.

Since 12th Five-Year, the textile industry has continued to develop rapidly, and the proportion of textile fiber processing and exports has increased further in the world. The technological progress has achieved remarkable results, and the main technology and equipment of chemical fiber and cotton spinning have reached the international advanced level; the industrial structure has been continuously optimized, industrial textiles have become an important economic growth point; quality brands have improved, and some brands have begun to enter the international market.

Gao Yong stressed that during the "12th Five-Year" period, remarkable achievements were made in the adjustment of the "two structures" of the textile industry.

The first is the adjustment of the industrial structure. The textile industry is no longer just a solution to the problem of people's clothing and quilt. During the "12th Five-Year" period, textile products have penetrated into all areas of human social life, such as air filtration, water filtration, oil filtration and other filtering materials, many of which are textile processing products.

At present, vehicles, aircraft, trains and other means of pport are developing towards lightweight, and a large number of high-performance fiber composites are needed.

In the modern medical and health industry, artificial blood vessels, artificial organs and other sophisticated fields are also inseparable from the progress and development of the textile industry.

Overall, the textile industry in the "12th Five-Year" period has achieved remarkable structural adjustment, the industrial structure has been further optimized, industrial textiles have been further developed as a new growth point in the development of the industry, the proportion of fiber processing in garments, home textiles and industrial products has been adjusted to 51:29:20 from the 2010 51:29:20, and the fiber processing volume in the industrial textile industry has increased by 10.6% annually.

Chemical fiber accounted for 12 percentage points of fiber processing volume in the country, and the proportion of chemical fiber production increased 7.7 percentage points in the world.

Another manifestation is the optimization and adjustment of product structure.

In the past, people's requirements for textiles and clothing were mainly kept warm. Now they want textiles to be more comfortable, healthy, green, fashionable, and more functional and personalized.

The degree of subdivision of textile and clothing has been further strengthened. More and more people begin to wear different clothing on different occasions, such as outdoor, leisure, sports, formal dress, evening wear and so on. The function of textile and clothing is increasingly strengthened, such as antibacterial deodorization, moisture absorption and sweating.

The adjustment of product structure brings the prosperity of the textile consumption market, and the diversification and diversification of the market product category, which meets the increasing consumption demand of the ordinary people and the increasingly mature consumption concept.

The promotion of innovation and development to the textile industry is mainly reflected in the product aspect.

For example, in 2014, 38 thousand patents authorized by the 10 major listed companies in the household appliance industry accounted for more than 8% of the patents.

These patented technologies are mainly embodied in quality improvement and performance improvement. Some technologies also create some new products, activate the market and stimulate demand.

These innovations have played a role in improving supply and creating demand, stimulating the potential of consumers, and better meeting the needs of ordinary people's lives.

First,

The industry plays a key supporting role for steady growth.

The consumer goods industry includes light industry, textile, food, medicine, tobacco and other industries. In recent years, the consumption industry has maintained steady growth and its status has improved. In 2014, the added value and profit of the whole consumer goods industry accounted for 31% and 33% respectively of the industrial added value and profit.

In 2015, the downward pressure on the economy was relatively large. The contribution of consumer goods industry to industrial growth in 1-11 reached 33%, and the contribution of foreign trade surplus exceeded 100%, reaching 126%. The consumer goods industry played a very important supporting role in the steady growth.

Second, the pformation and upgrading of the consumer goods industry has achieved remarkable results.

It has played an important role in meeting domestic consumption demand and mining consumption potential.

First, domestic demand has become the main support for the development of the consumer goods industry.

In the face of huge downward pressure on exports, the consumer goods industry has relied mainly on exports to support growth in the past and shifted to domestic demand.

Especially in the late 12th Five-Year, the value of domestic sales of the consumer goods industry accounted for 88.7% of the total industrial output value, which was 4.2 percentage points higher than that of the end of 11th Five-Year.

Two, the share of domestic brands in the field of consumer goods has increased. Consumer goods sales account for more than 50% of the retail sales of social commodities. In fact, the share of domestic brands is also improving. For example, HUAWEI, millet and other brands in domestic 4G phones account for 76% of the 4G Mobile phone market share, and the market share is steadily improving.

Third, great progress has been made in the innovation of consumer goods industry.

During the "12th Five-Year" period of the textile industry, the number of patents granted by Enterprises above Designated Size in 2014 was 3.4 times that of 2010. In 2014, the R & D investment of Enterprises above Designated Size in the pharmaceutical industry was 3 times that of 2010; in 2014, 10 major listed companies in the household appliance industry had 38 thousand patent licenses.

At the same time, the brand cultivation and development, quality improvement has also achieved good results.

During the "12th Five-Year" period, the textile and textile industry has made some progress in pformation and upgrading. But in the late 12th Five-Year, the export of light textile industry from high speed growth to negative growth is due to many reasons, but it needs to face two problems directly.

The achievements of the textile industry in various industries are attracting great attention.

The main characteristics of operation and development can be summed up in four sentences, that is, "the pressure of development is increasing, the power of growth is changed, the adjustment is continued and the operation is generally stable".

Under the guidance of the national macroeconomic policy and the market forced mechanism, the pace of structural adjustment has accelerated, including the adjustment of products, industries, regions and enterprises, and the quickening pace of enterprises' survival of the fittest and the improvement of the efficiency of resource allocation.

It is reported that Wang Tiankai pointed out that speeding up the brand building is an important task in the pformation and upgrading of the industry. During the "13th Five-Year" period, the textile industry to accelerate brand building is an important measure to promote the steady growth and restructuring of the industry. The industry must adhere to the principles of market orientation, innovation driven, structural optimization and green development, promote product innovation and brand differentiation with technological innovation, and better meet the new consumption demands of diversification, individuation and fashion, making China a symbol of quality products and truly realizing the pformation of Chinese products to Chinese brands.

In the experience sharing process of excellent brand enterprises, Chi Huijie, chairman of Dong Meng Group Co., Ltd. started from the supply side reform, and pointed out how to create good products is the most important task and difficulty at present. Good products are the premise of good brands.

To develop products, we must achieve two flexibility, one is design flexibility, and the other two is the flexibility of production links, that is, intelligent manufacturing.

Xue Weicheng, chairman of Roley home textiles Limited by Share Ltd, takes the theme of "creating a large household layout of industrial funds" as the theme, and shares the experience of brand building of Roley home textiles from three aspects: brand acquisition, large household and international layout.

He pointed out that China is in the era of industrial integration, and the market competition has changed from product competition to industrial competition, and finally to ecological competition, which is also capital competition.

This era, from capital, talent, technology, brand to products, can be "imported", and the Southeast Asian market is one of China's "going out" one of the key directions.

Chen Lijun, President of Beijing innovation AI Shang Technology Co., Ltd., takes the theme of "smart clothing to lead the winter revolution" and shares the experience of cross-border brand operation.

"AIka loves home" joined the children's clothing brand Parker blue, set up wooden tooth science and technology, enter the field of intelligent clothing, relying on precise positioning, electronic fence, sports management, accompanying technology advantages, and with the help of Internet public funding, has won a large number of consumers' recognition.

At the same time, the new nano materials, graphene, textile materials and intelligent hardware were deeply integrated to develop smart clothing such as shawls, assault clothing, etc., and large data analysis was carried out by collecting deformation to meet the needs of consumers for warmth and health.

Chen Zhongwei, general manager of Heng Yuan Xiang Group Co., Ltd., on the one hand, the brand is genetic, that is, cultural elements, and the combination of brand and culture is the core element of the textile and garment industry. It can not simply imitate and reflect the original needs of human beings.

On the other hand, the growth of the brand also needs the improvement of the overall strength of the country and the high degree of recognition internationally.

Wang Tiankai stressed that we should do something to enhance the brand connotation.

We need to enhance creative design, product quality and expand innovative marketing channels to enhance brand value.

We should also do something in the construction of R & D system, production system, service system, promotion system, talent system and standard system.

In terms of intelligent manufacturing, it is necessary to enhance intelligent equipment, intelligent operation capability and intelligent product construction.

At the same time, we should implement the strategy of "going global", promote the internationalization of brands, and push the government to constantly optimize the brand development environment, so that enterprises can effectively enhance brand value, help industrial clusters promote the development of regional brand economy, and enhance the image of Chinese textile brands.

At the meeting, it also released the list of effective operation enterprises of textile industry brand cultivation management system in 2015, list of top 50 enterprises in textile and apparel industry brand value, list of 20 independent innovation brand value enterprises, and list of top ten brand story enterprises in China's textile and apparel industry in 2015.