China Textile Alliance: Towards "13Th Five-Year" When Garment Power Is Developing

During the "12th Five-Year" period, China's garment industry has achieved steady and rapid development, and has written a new chapter in the development of industry. The accumulated experience is precious, and the industrial pformation is in the ascendant.

How did the Chinese garment industry sum up the hard won achievements in the past five years in the year 2016 - 13th Five-Year? How to find and implement the development direction, implementation path and development priorities of the industry in 13th Five-Year?

In an exclusive interview with reporters, Chen Dapeng, assistant president of China Textile Industry Federation and executive vice president of China Garment Association, said that the core of pformation and upgrading of China's garment industry lies in the improvement of innovation ability. In the future, we should form a point, line and surface development pattern from three aspects of scientific and technological progress, integration and innovation of industrial chain, upgrading and development of industrial clusters, and issue a call to "create a new culture of China's garment industry and find the fundamental driving force for the construction of a strong garment country".

Tackling difficulties and tackling difficulties in 12th Five-Year, the industry will become more and more brave.

Turning to the achievements of the Chinese garment industry in the past five years, Chen Dapeng can not help but sigh: "the past five years have been the fastest five years in China's garment industry. Facing the complex and changing domestic and international situation, the industry is becoming more and more brave."

The clothing industry is a basic consumer goods industry and a livelihood industry that create beautiful and fashionable life. It is also an innovative industry that embodies human cultural creativity, technological progress and changes in the times.

It is worth mentioning that in five years, local clothing

A number of high-quality independent brands have sprung up. Industries and enterprises are actively meeting the new demand for consumption from the aspects of fashion aesthetics, taking function, ecological environment protection and natural health, and constantly narrowing the gap with international famous brands, especially in the areas of design, creativity and culture.

Chen Dapeng emphasized that the emergence of these brands is not accidental. The spirit of entrepreneurship plays an important role, and it can not build brand kingdom from the development of local garment industry.

"The soil of the entire industrial ecology of China's clothing industry has nourished and nurtured such brands.

The birth of quality brand is actually the inevitable result of the whole industry rising.

Operational data also fully proved this: from 2010 to 2014, the main business income of China's garment enterprises above designated size increased by an average of 16.87% annually.

The global share of exports increased from 36.84% in 2010 to 40.81% in 2013, and the unit price of exports increased by 29.61%.

The total profit of enterprises increased by 35.81%, 33.18%, 10.16%, 9.83% and 10.55% respectively.

In the face of complex and changing domestic and international situations, China's garment industry has not only made sustained progress in its industry, but also made progress in its connotative development in terms of upgrading industrial quality and enhancing its brand strength, showing six characteristics: first, accelerating the adjustment of industrial structure, and the synergy effect is increasingly obvious.

Two, the ability of product innovation is strengthened, and the market structure has been improved; three, the wide application of high technology and the effective improvement of production efficiency; four, the superiority of the brand group and the increase of the brand contribution rate; five, the continuous innovation of the business mode and the acceleration of the construction of the market service system; six, the breakthrough of the pnational operation, and the significant improvement of the internationalization level.

{page_break}

The next five years will be based on dot line layout.

Since 2015,

"A little cold", facing the very outstanding difficulties, but the overall operation is stable.

In response, Chen Dapeng said: "we are now in the cycle of economic adjustment, and many contradictions and problems are intertwined and superimposed, and the difficulties are objective.

In my view, the industry is running under severe pressure, showing the characteristics of "overall stability, adjustment and pformation".

National Bureau of statistics data show that in January 2015 ~11 months above the retail sales of clothing sales increased by 9.6%.

In addition, in 2015 1~9, the sales profit margin of the industry was 0.08% in the same period, and the cost profit margin increased by 0.08% over the same period last year.

The turnover rate of finished products, accounts receivable turnover and current assets turnover increased by 0.31%, 0.07% and 0.01% respectively.

A series of main profit indicators are maintaining stability or a slight increase, which shows that the adjustment of industry pformation has never stopped.

Analysis of the reasons, Chen Dapeng believes: the clothing industry is a basic consumer goods industry, is a highly market-oriented industry, the more difficult to face, the pace of adjustment, innovation, pformation, change and the greater the intensity, the greater efforts of the industry and enterprises.

Standing on the new starting point of 2016, looking forward to the "13th Five-Year" of China's clothing industry, Chen Dapeng said: "the core of the pformation and upgrading of China's garment industry in the next five years is the upgrading of innovation capability. In the future, we should form a point, line and surface development pattern from three aspects, namely, technological progress, integration and innovation of industrial chain upstream and downstream, upgrading and development of industrial clusters."

He further explained that innovation capability includes technological innovation, cultural innovation and the innovative power of business models, which become the value creativity and vitality of the brand.

Technological progress is the focal point, and the integrated innovation on the upstream and downstream of the industrial chain will form a line. Industrial clusters represent the fundamentals of the whole Chinese garment industry.

"Technology has the characteristics of the times, and can not grasp the progress of science and technology, and will lag behind the times.

A new round of technological revolution and industrial pformation will be a major support and major opportunity for industrial pformation and upgrading.

Chen Dapeng said that in the future, the development of China's garment industry is based on technological progress, which will continue throughout the next stage of industrial upgrading.

"We need to accelerate the pace of scientific and technological progress, and reconstruct the link between brand and consumer and market through the integration of information technology and industry, so as to change the production paradigm and the way of value creation."

At the same time, he stressed that for the industry, technology not only means application automation, intelligent equipment, but also includes intelligent production management, product development, terminal retail, operation mode and so on.

{page_break}

Garment industry, whether product manufacturing or brand building, is not an isolated development.

At present, the industry integrated innovation system, which is dominated by clothing, is becoming more and more perfect. The cross industry, cross regional and cross domain collaborative innovation is more closely linked, and the integration of industry and downstream is accelerating.

The development of China's garment industry during the "13th Five-Year" period, the docking of upstream and downstream industries, or the docking of related industries, are inseparable from the integration and integration of resources.

The industrial cluster represents the large and medium sized enterprises in China's garment industry. The upgrading of industry is not only to climb to the top of the mountain by one enterprise, but also to the whole industry.

The upgrading of industrial clusters means the improvement of professional level and the enhancement of creativity.

Hold high the banner of culture and find the fundamental motive force

Under the theme of innovation and development, "smart manufacturing" has become a popular keyword in and outside the industry since 2015.

In this regard, Chen Dapeng has a more rational interpretation.

He thinks: intelligent manufacturing actually covers two levels, the intellectualization of science and technology and the creation of human intelligence.

The rapid development of science and technology is the creation of human wisdom, and also brings greater challenges to human wisdom. China's clothing industry must take full advantage of human creativity when it comes to the commanding heights of the world.

"Product brand culture" is a clear development path for China's garment industry. The modern industrial culture centered on Chinese culture will become an important support for industrial development.

"The higher development stage of the garment industry is the shaping of fashion and cultural value. The leading quality garment enterprises not only represent the forefront of the development of China's garment industry, but also represent China's manufacturing, Chinese fashion and Chinese culture."

Chen Dapeng believes that only by excavating the elements of Chinese aesthetics, seeking the spirit of Oriental culture, integrating Chinese cultural energy into products and brands, and integrating resources such as commerce, media and exhibitions to promote cultural exchanges between Chinese and foreign brands, can we form a brand culture with Chinese characteristics so as to shape the soft power of China's garment industry and move towards the commanding heights.

At present, enterprises still rely on opportunism and opportunism to look for short-term interests inside and outside the industry. It can be said that enterprises that do not rely on creating value to make money are sad.

As the same economist from famous economist said, "making money does not necessarily create value, but creating value is sure to make money.

For China's clothing industry, it is the same.

In this regard, Chen Dapeng stressed that the whole industry's cultural creation is not only in the product and brand building, but also in the whole industry practitioners, industry culture, industry spirit.

"China's clothing industry needs to be down-to-earth, abandon impetuosity, and build up a new culture of China's garment industry to find the fundamental driving force for the construction of a strong garment industry with the spirit of continuous innovation, the spirit of honesty and trustworthiness, the spirit of craftsmanship and the humanistic spirit of people-oriented."

In terms of international cultural exchange among industries, China's clothing industry needs more industrial cultural innovation in multiculturalism, enhancing the cultural identity of Chinese apparel industry in the world and enhancing the international image of industry and enterprises.

At the same time, we should vigorously create a public opinion atmosphere of fashion culture and creativity, improve the cultural attainments of the whole people, advocate the concept of civilized consumption, so as to radiate, influence and guide consumption, so as to grasp the market discourse power and the initiative of the industry development.

During the "13th Five-Year" period, it is a critical period to push the garment industry from strength to strength. The next five years will be a key five years and an important five year full of hope.

At the end, it will become an innovative industry with new advantages in international competition in the new economic era.

Chen Dapeng concluded that "the great achievements made during the" 12th Five-Year "period have been told us that" as long as we return to the origin, essence, pragmatism and truth-seeking, we will continue to innovate. After adjustment and training, the Chinese garment industry will move towards a higher stage and build a strong garment industry with leading technology, first-class brand, sustainable ecology and outstanding talents. "