Using Season To Make Money Is King.

To open a clothing store, we must know the reason of "taking profits from the peak season, and taking advantage of the off-season clothing shop".

This should be the core idea of clothing store's off-season marketing.

To obtain profits is to win the largest sales volume; to take advantage of the situation is to get the commanding heights and strive for long-term strategic advantages.

The stone is at the bottom of the mountain, big and weak; at the top of the hill, it is small and powerful.

Similarly, the grass at the top of the mountain is more powerful than the towering trees under the mountain.

January: the peak season of clothing winter clothing is a crazy season.

The specific date is on New Year's day and weekend.

At this time, the weather is very cold, and winter clothing has high purchase price and high profit.

February: the most prosperous season of winter clothing is a crazy season.

The specific dates are around the Spring Festival, Lantern Festival, international Valentine's day and weekend.

At this time the weather is still colder, and the winter clothing price is high and the profit is high.

March: clothing season changing season, winter clothes start to throw goods, and spring clothes are listed in bulk.

The specific date is in the 38 quarter and the two-day weekend.

At this time, the weather is cold and warm alternating temperature is too high, suitable for winter clothing dump goods, spring clothes listed.

April: season of clothing spring sales.

It is the standard peak season. The specific date is on weekends. At this time, the weather is mild, warm and moderate, and spring clothes are selling well.

May: spring and summer clothes are over the season alternately. They belong to the standard season. The specific date is during the May Day holiday. On the weekends, the temperature is getting warmer. Spring clothes are coming down, summer wear is on sale, summer clothes are selling well, and spring clothes are being sold.

June: summer clothing sales season is a standard off-season. The specific sales date is on children's day and weekend. At this time, the weather temperature is hot, summer wear is hot, and the amount of running is large, but the price is low and the profit is low.

July: clothing summer wear season is a crazy off-season, the specific sales date is on weekends and evenings.

At this time, the weather is extremely hot, and summer wear sales are basically stagnant. It is recommended to promote sales.

August: clothing summer wear season is a crazy off-season.

On weekends and evenings.

At that time, the weather was abnormal and sultry, and the sales of summer wear were completely unsalable, and autumn clothes were listed on a small scale.

A large number of summer clothes were cleared.

Low price promotion is recommended.

September: clothing summer and autumn overloading season, is also the off-season excessive peak season, is an awkward off-season, the specific sales date in the weekend, evening, mid and late September.

At this time, the weather began to cool down, the temperature difference between day and night was bigger, and the wind was bigger.

Summer clothes are cleared, and autumn clothes are on the market.

At this time, many consumers have a wait-and-see mentality.

At this point, DZ should be steady, not anxious, and actively adjust the store's goods and display to prepare for the peak season.

October: the autumn season of clothing sales is a crazy season. The sales date of specific clothing is during the National Day holiday and weekend.

At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothing is selling well.

At this time, the arrival of the National Day also announced the official opening of the peak season.

The consumer crazy shopping period is concentrated in the National Day holiday, with many people and high turnover, but the autumn clothing price is moderate and the profit is moderate. Therefore, it is necessary to cooperate with the sales promotion to maximize the turnover and make full use of the national day running volume.

The main selling season in October is mainly on the seven day long holiday of national day.

There will also be a sale trough (about 15 days or so), so we hope that every shopkeeper will make full use of the National Day holiday to do sales so that we can safely spend 15 days in excess.

November: clothing autumn winter steady over season, is a standard peak season, the specific sales date is on weekends and evenings.

At that time, the temperature gradually decreased, the autumn clothes were thrown off the market and the winter clothes went on sale steadily.

The sale of autumn clothes is selling well, and winter clothing is on sale.

December: the season of clothing and winter clothing is in full swing. It is a crazy season. The sales date is on Christmas Eve, Christmas day and weekend.

At this time, the weather is cold, the winter wear price is high, the profit is big, during the festival promotes the winter clothing turnover with the promotion.