The Textile Industry Is Showing A Trend Of Development.

2015 marks the end of the 12th Five-Year plan. It is also a key year for the textile industry to enter the new normal economic situation, comprehensively and deeply promote structural adjustment and industrial upgrading.

The textile industry has shown the trend of steady economic development, continuous structural adjustment, innovative ability and brand building.

Sun Ruizhe, vice president of China Textile Industry Federation, said that the added value of textile industry in 2015 1~11 increased by 6.4%, higher than all industrial added value level. Under the downward pressure of the whole economy, the textile industry maintained a steady growth.

In terms of Global trade, textile processing accounts for 54% of the world's total.

Clothing exports account for 37% of the world's total.

Sun Ruizhe said that since 2015,

The growth of textiles has maintained an increase of about 10%. Fixed asset investment has maintained a growth rate of about 15% in the whole development process.

The main business revenue has basically maintained an increase of about 5%, and the total profit in 2015 decreased slightly in November.

Judging from the proportion, the current clothing, shoes, hat and knitted textiles are basically 10% of the proportion, exports remain at the level of 12%~13%, the main business income in the entire industry has maintained more than 6% of the total profit total close to 6% level.

The development of the brand is steady, the terminal brand progress is obvious, the regional brand is continuously promoted and the international brand is accelerated.

The globalization process of brand enterprises is accelerating, and overseas investment is accelerating in a multi regional, multi industry and multi form manner. Some conditionally fashion brands begin to integrate international resources through the capital market, through mergers and acquisitions, joint ventures and equity participation.

Support, industry collaboration, enterprise cultivation and management, social organization participation and other multi brand building patterns have basically taken shape. Brand value system composed of quality, innovation, rapid response, social responsibility and brand culture has been widely recognized and practiced.

The characteristics of the development of China's textile and clothing brands can be summed up as seven key words: differentiation and segmentation, capital operation, long tail effect, foreign monks competing for chanting, cross border management, life style ecological circle, and industrial agglomeration advantages.

Sun Ruizhe suggested that brand building is the stabilizer of the industry's speed change, the catalyst for the optimization of the industrial structure, and the driving force for the pformation of the industry's power.

At present, China's original clothing brand echelon is basically formed. According to the statistics of the large retail enterprises in China's business information center, there are about 4000 domestic and overseas apparel home textile brands, including 3500 domestic brands, and independent brands are the main force in the domestic consumer market.

Sun Ruizhe stressed that the next step is to vigorously enhance the competitive edge of textile products, the advantages of the industry and the international competitive advantage of the brand.

We should pay attention to the innovation of intangible products, pay attention to intangible service channels and experience innovation, and aim at changing the consumption demand of individuation, diversification and multi-level, and simultaneously carry out the pformation and upgrading of the textile industry in terms of technology, product and mode innovation.