Why Is The Traditional Down Season Not Prosperous?

Entering the cold season means the coldest time of year begins.

When the cold wind blows, it is always remembered.

Warmth.

This is supposed to be the peak season for sales, but recently, when visiting the clothing market, reporters found that the sales of down garments this year seemed a bit cold.

Li Xun, a shopkeeper of a down garment shop in Feng Cheng Road, said that this year's business is a bit of a helplessness.

Nowadays, people love fashion. Some people think that the traditional style of down jacket is not good at Chinese.

Contrary to Li Xun's situation, an old clothing company in Hangzhou is in the opposite direction.

The director, Ms Yu, is full of confidence. "In the cold environment of traditional down coats, our sales volume has not been reduced."

Ms. Yu revealed that the clothing brand of the company basically has a down jacket style, and most of them are slim and fashionable.

A two or three price cut is not good.

Li Xun wears a down jacket shop in Fengcheng Road, a clothing city, and sells traditional style down coats.

Reporters found that in its more than 10 square meters of shops, red, green and green covered with all kinds of down clothing, feet stacked up half a meter high.

"Last year, this time last year was the best time for business. It opened at four or five a.m. every morning, packed and shipped. This year's down jacket is not good enough to sell. I can sleep every day to wake up naturally."

Li Xun said that last year his store was retailing and wholesale, and sold hundreds of items a day in good times.

It is also because of the good business last year, Li Xun revealed that last year only a dozen of the traditional down garments were in the shopping mall, and this year it has surged to more than 20. Unfortunately, many people feel that business is hard to do this year.

After a round of visits, the reporter found that Li Xun's statement is basically true. Many stores that sell exclusive down garments are just opened this year.

"Several shop owners are ready to pack up and go home for the new year."

Li Xun said that in previous years when business is good, many stores have to hold up to one or two years ago willing to close the door.

Reporters in another shopping mall in the city saw that many of the old brand down clothing stores had hung up the signs of "year-end promotion" and "discount". Even so, many stores were still slightly cold.

Xiao Jiang, one of the salesmen of a down garment sales shop, told reporters that the sales promotion has been done for a month, but sales are still warm.

"The price of the down jacket this year is lower than that of last year. Last year, the price of the down jacket in the shop was between 600-2000 yuan, and the selling price is basically between 500-1500 yuan this year.

Compared with last year, it dropped by two or three.

Xiao Jiang said.

Why is the peak season not prosperous?

Why is the peak season not prosperous? Wu Min, who has been in the down business for several years, has seen some ways.

"This winter is not very cold. This is one of the reasons that directly affect the sales of down garments.

In addition, this year's down garment market is over saturated. Nowadays many famous clothing enterprises are beginning to make down garments. Both fashion and sports brands begin to produce down coats.

The most important thing is that many brands are getting more and more popular.

Wu Min said.

The reporter found in Taobao search, not only ONLY, ekeme, Le macho, Taiping bird and other shopping malls, including silk and silk, Korean clothing and other clothing brands, and the corresponding out of down clothes.

What is interesting is that many clothing brands mentioned the slogan of "frivolity" in the down jacket advertisements.

Reporters found on Taobao's Web search that 7 of the top ten of down clothing sales were light weight down garments, and sales of many styles exceeded 10000.

Ms. Yu, the brand director of an old clothing company in Hangzhou, said: "light and thin money has almost occupied this year's down garment market. This year's main brands are almost all light and thin, and the price is not expensive."

Another down jacket industry insider said: "now the down jacket is getting more and more.

In pursuit of warmth, people also pay more attention to the upper body effect.

Men wear the spirit, women look at weight loss, people's consumption needs become more personalized, for the traditional down garment manufacturers, we need to "think and change" in a timely manner.